So why would we go to the effort of optimizing our profile.
Well we'll look at how we're going to work to optimize our profile later on in this module or this section.
But first of all I want you to understand just why it is so important that we do go to this amount of
effort to optimize our profile in the first place.
First reason is it's great for Search Engine Optimization purposes and if you are trying to improve
the performance of your web site then inbound links from quality or authoritative web sites can help
with that.
And you can have keyword rich and context links pointing back to your Web site also link fully optimized
Linked-In profiles perform well on their own right within the search engines complete profiles second
office complete profiles get seen a lot more in search results so if somebody's searching for what it
is you do on Linked-In.
If your profile is fully optimized and complete you stand a far greater chance of being found in LinkedIn
search results than you do if maybe you're missing an image or you haven't completely filled out your
past experiences.
Ultimately your Linked In profile page easy your sales copy for you as an individual.
So it's really important we use that copy to really sell you and we'll talk about how we can do that
in later lectures.
It's a great opportunity to give the right first impression to your target market.
So if somebody is coming to Linked-In and they're browsing or they come across you will see that you're
connected to people they also know it's a great opportunity to give that unknown person a really great
and professional first impression of you.
You can use your profile to follow up with people as well.
So let's say for example you've met somebody at a networking event or a breakfast meeting or an exhibition
or trade show and you say to them Look you know let's connect on LinkedIn as this very often happens
these days.
Let's connect on LinkedIn.
If you've got content in your profile that's going to be useful to them you could follow that up and
give them a real reason to connect with you later by saying well look let's connect on LinkedIn.
In fact you'll see on a LinkedIn profile I've got a number of resources that may be able to help you
with x y and Zed.
And then of course you can upload additional media items to your LinkedIn profile which we'll talk about
later.
That could be exactly the sort of resource that your new connection or your new that the person that
you speak into it try to show the events or whatever it is.
It could be just the sort of resource that they need.
And ultimately it is far easier to connect with new potential customers or new connections on LinkedIn
if you have a fully optimized profile.
If you would so try it if somebody was trying to connect with you.
And that got a photo missing or their headline wasn't really descriptive or they didn't really give
you any background about themselves.
Ultimately would you connect with them.
Probably not because you might be thinking well I don't really know enough about this person.
What do they do why are they trying to connect with me.
Whereas if you it's actually you get the connection requests come through to me.
You click on the view profile button that we often get when we get a connection request and you can
fully see exactly what this person is or where they come from what their background age or maybe even
why they're trying to connect with you.
You're far more likely to accept that connection requests.
So think of it in those terms so that there's a good half a dozen reasons why we should go to the effort
of optimizing our profile there's a whole load more we could have gone through but hopefully I've made
my point and we understand exactly why it is so important now for us to optimize profiles.