One of the most effective ways to ensure we get the right people looking at our LinkedIn profile and
are being found easily enough easy to use something called keywords.
Now if you're not familiar with key words or what they stand for essentially key words or key word phrases
are relevant terms that can be found within your Linked In profile that make it easy for other recruiters
potential clients suppliers to find you on LinkedIn and they'll be searching Linked-In using a variety
of these key word phrases.
Now add the word number of places that you can incorporate keywords into your LinkedIn profile you can
incorporate keywords into your professional headline your description the skills and specialties that
you have.
Like I said there are a number of places to incorporate those keywords.
First of all it's important that we understand which key words we should be targeting in order to draw
visitors to our profile.
So let me give you a couple of brief tips.
First on the use of keywords.
First of all you have to be able to look for Trending keywords and I'm going to show you a tool in just
a second that shows you exactly how you can find which to which keyword rather would be the best one
to use on your LinkedIn profile.
But before we do that I just want to give you some very kind of basic advice around key words it's really
important that we avoid really broad terms really generic terms that could apply to any industry or
any area of specialty.
So just like your CV or your resume would be very specific to the role that you do.
So should your linked in profile.
We should also try to include at least some technical terms that are related to the industry that you
work within.
Now what we don't want to do is have Arlington Profar full of jargon and really super technical terms.
However we do have to strike a balance between copy being really quite silently and intriguing and engaging
to the user as well as being very descriptive because ultimately Linked-In is a search engine it has
its own search engine functionality and the way in which search engines work is they read the copy within
their web site or on the web.
And it's the descriptive content that pings back to the search engines and it's how the search engines
recognize good quality content or optimized profiles.
In this case.
So I'm going to give you an example of a tool that will help you identify what type of phrase or what
keyword phrase would be best to optimize your profile for and to do that we're going to go right on
over to Google and we're going to type in the word trends as you can see appear.
And under the things you will see the first listing is Google Trends.
Now if we click on that Google Trends tool we can see some broad information around what's trending
may what was popular in 2014 and so on which may be all very interesting stuff.
However what we want to do is we want to search Google Trends for the best performing keywords for our
profile.
So what I'm going to type in here is I'm going to do it related to my industry so my industry is very
much a rant digital marketing.
So we will search Google Trends for digital marketing and here we now get a graph showing the overall
level of interest in digital marketing over the last 10 years or so.
So this is from 2004 right up until now which as of the time of this recording it's March 2015.
And that's world wide denay iWork globally all over the world in many different continents.
However let's just say that we're going to focus purely on the U.S. fname so we'd select the United
States and I only want to find out what's going on in the last 12 months or so.
So it's super relevant right here and right now so we can see that digital marketing as a graph with
nice blue line and it's relatively popular took a bit of a dip in December 2014 for some reason not
sure what happened there.
But let's say I'm not sure whether to include the key word digital marketing or maybe social media marketing.
So let's see how they compare and we can see that in the US over the last 12 months the term digital
marketing is far more popular than the term social media marketing.
That's interesting so if I was a social media consultant on my want to consider using more terms related
to digital marketing rather than just social media marketing Let's have a look at another example of
maybe Internet marketing because I could choose to describe myself and my skillset with any one of these
terms.
Digital Marketing Social Media Marketing Internet Marketing they all make sense to my target audience.
However we can see based on this Google Trends tool there is a far higher level of interest in the term
digital marketing than there is in social media marketing or internet marketing.
Now while this doesn't directly correlate to the number of searches that have been made on LinkedIn
it's a good indicator to know that the term that I want to optimize for digital marketing is far more
popular within the country of interest.
And over the last 12 months.
So I encourage you to do the same.
Our tax advisors versus accountants which one is the most applicable search term that's going to drive
the most targeted uses to your LinkedIn profile but which one is also most popular.