As you can see here the first thing that we're talking about is a photo.
Now if you haven't got a photo on your Linked In profile already then you must do that because at the
end of the day people recognize you.
And from that from the fighters say for example you've met somebody the networking event we've had dinner
with somebody or you've been at one of these networking lounges exhibitions strangers anything like
that.
Again the search for Human League teams they know not him.
And if you want a nice picture of yourself it's another way in which they can recognize you from your
earlier encounter.
So use a professional photo which is cropped to show you frankly.
And according to this info graphic which is compiled by undercover recruits look up you're seven times
more likely to be found ogling.
If you have a photo on your profile of that type of photo that you have a professional photo you don't
want a photo of you.
It's on a camera phone.
Saw the perp at 3 o'clock in the morning for example.
But you know that's smart casual professional look that looks quite encouraging or welcoming is the
best way to go with the next section on that key profile and it is the professional tag.
It's just one headline.
And this should be quite catchy and keyword rich if he can if he can achieve that.
And this is the first impression that you make because your headline really stands out from you profile.
If people are searching Linked-In for what it is you do when you crop up they will see your photo and
they will see your professional headline.
Now those are the first things that I see this is kind of like you know you strapline your ad copy if
you like you at headline this is going to really encourage people to take that extra step and get in
touch really.
And when we talk about keyways we're talking about using things like social media.
In this example would be great key word for this person as she had communicator at the top social media
marketing agency in London so things like social media marketing agency London.
These are all keywords.
How do we know that.
Well if people are going to Linked-In and they're searching for social media marketing agency in London
there's a very very good chance that this particular lady will be found very easily for that search
term because her profile so is that she works at a top social media marketing agency in London.
So we have to use these keywords in relation to what audience might be searching for.
Next thing you need to do is make sure that all of your contact information is on LinkedIn there's no
point in being unlimited in being fat.
And if people can't get in touch with the the very last part on this law it is the personal choice to
you RL tonight.
You're unable to have family and point defaults it will be something like you can buy dot limiting dot
com Ford slashing forward slash.
And they appear in lower numbers and letters and characters and it's a really long ugly around that
doesn't make it very easy for you to share that you are well with your future connections or potential
connections or whatever but you are unable to personalize this you are out.
And now unfortunately if your name is John Smith you're not going to be able to have the you are out
Linked-In dot com for sloshy in forward slash John Smith because that will have come why not.
I'm absolutely certain that you can create some sort of personalized you know that I a little bit easier
for you to remember but if you want to send people to to improve.
But also a lot easier to copy and paste and share with you or networks or potential contacts and that
sort of thing.
The next part of your linked in profile should be your summary and this is not a professional summary
of year each year it's it's year BCV built like really.
And what's really important is again within the summary and we'll talk more about it in the in the resources.
It's really important that the summary is really in tune with what your audience want to find out about.
I see so many professional some reasoning that are just simply boring and if summary is boring and it
doesn't encourage people to take action that contains no calls to action for example then it's really
not going to be the most compelling more persuasive Summerlee that you could have.
So if you use the key words again in your professional summary because ultimately if you are social
media marketing person as lean as surely you will want to appear in the searches.
If people are searching for social media professionals on LinkedIn then you want to appear in their
search results and increase the amount of visibility you have across leading.
So consider a list of keywords that your audience might be typing into linked in if they they're looking
to find products or services that you can offer them and make some very key word reach as easily found
in numerous searches not just one of course and you can see a couple of examples that have been highlighted
here.
Social Media Marketing Strategies strategic marketing planning.
These are all sorts of things that get discussed Arlington a single day.
Write your professional summer if you can in the first person is no need to write in the third person
and make sure again in your professional some reviews include your contact the titles and so people
don't have to click on the contact details button that can simply have a look at them and they can find
out exactly how to get in touch with you.
Now you can go a step further here and he can add something called a call to action and all that means
is you're encouraging people to take in very specific action for a very specific reason.
So let's say for example you can give 30 minutes free strategy session to a client or a 30 minute review
or free quotes or whatever it is that something that adds a little bit of value to your potential connections
you can say can touch me on this number for free.
Get in touch with me on this number for a free 30 minute planning session or whatever it is that you
can do.
But make sure you either way.
Make sure that you include your contact details in your professional server and you will be surprised
at the amount of additional interest you will get.
If your professional summaries well-written includes a lot of keywords and he's also quite persuasive.
One of the area that I want to talk about in relation to your summary is the fact that you are unable
to add media and what we mean by media is you cannot buy the images or videos to your summer.
And this help she may be showcased some work.
Showcase your speeches or talks that you've done maybe in the past maybe it could be a link to your
Broacha.
So if your brochures live as a PDA for example you could put your brochure in your professional profile
and your professional summer.
You can use it to showcase the work you've done.
For example if you're a graphic designer or an architect and you want to share some of the plans of
the work that you've done as well as examples in case studies then also you can use this area for those
things as well.
So make sure that we really maximize on the top part of the simmering by making sure it's persuasive
as we've just covered but also make sure we add in different media items.
Essentially it gives you more real estate on the linked implied he doesn't like your profile that little
bit more engaging for people who want to find out a little bit more.
Peggy
couple of the other areas that are worth noting is your current and past wrongs.
Be precise about your past experiences in your current role.
Don't be afraid to use the detail as long as that detail is going to be of interest and value to your
potential market plant.
Now for example if you look at my own personal Linked-In profile which will have a look at it in a second.
All right.
Before I started doing what I do now I had a corporate background he worked at yellow group for the
Hilton Group.
I just B.C holdings and none of which is on my LinkedIn profile it's not because I'm trying to hide
anything it's all it's just simply that it's not the most relevant information to what I'm doing now.
After the last one too many years to mention and it's just simply not relevant to what I'm using Linked-In
for what I'm doing professionally now.
So if you have got stuff on there that's maybe a little bit or a little bit out of date.
Not the most relevant then fine you can feel free to ignore that book trying to be as precise about
your past and current experiences as possible.
If it's not and I'm not talking about misleading people here by any stretch of the imagination you must
make sure that we represent ourselves transparently and honestly and that sort of thing is just simply
not relevant.
Then fine leave it off.
And this is another part where we took our audience and listen I will to speak directly to your target
audience so make it relevant to their needs and he can say he in the experience section and Lynas in
Courier included some of the services that they get and she may feel that are relevant to her audience.
So things like strategic marketing planning social media consultancy social media management and these
are all really really great examples because they are very keyword rich.
So if somebody's searching league team for social media training for example then she might be fine.
And if she is then that's an additional opportunity an opportunity to be seen on autopilot because once
we've done this once and we should just be putting a lot of effort at this point.
And once you've done it done you know you can tweak it in economic data of course but put the effort
in at the front end and you will be rewarded later just like we said in the first.