So status updates I want to talk about status updates now.
And this is the equivalent of a tweet basically.
And again this is a quote from sales force and smart insights.
Back in June 2013 50 percent of Linked-In members are more likely to purchase from a company they engage
with on linked.
What if that's true then we want to engage with as many people as possible.
And one of the best ways of engaging with audiences on in making sure that we're remaining president
and top of mind for our current connections but also give us the opportunity to spread our word a little
bit further point using status updates and essentially a status update.
It's just like a Tweet or Facebook updates you post your comment in the little box that you see there
to share an update.
And then when you share it you're given two options.
You've got three options actually.
You can either share it publicly.
So that goes out to everybody.
You can share it to your connections only so only those that are connected with him will be able to
see you're uptight or what you can do is you can share it publicly and to Twitter.
Now I spoke earlier about your Twitter account your LinkedIn profile.
This is one of the reasons why.
Because if you can use Twitter and limted to get that it just amplifies the reach that you have across
the social sites.
You used to be able to up until I think 2012 used to be able to tweet on on Twitter of course and used
them to put a little in hashtags that got updated.
That tweet went through was a status of night only day.
But they fell out with each other and you can't do that anymore.
But you can do it the other way round so if you want to post an update on LinkedIn which we recommend
you do and there's more information about posting updates in the resources than personal advice.
But make sure the sharing options are set to public and Twitter and it will amplify your message not
only a Crosley team but also across Twitter as well.
So a couple of bits of information around.
Best practice for status updates.
So the first thing we've got to do is consider it your audience needs and wants only share content that
you think will be informative entertaining or interesting or valuable to your audience.
Sometimes we get a little bit bogged down with what we're interested in what we think could be interesting.
Instead we need to look at it through our target audience is always a little bit more.
And you can ask your connections questions and your sites updates backstay by encouraging and increasing
that engagement factor that you have with your current connections and you can have links to your updates
to the media or at least new updates to the media.
So for example if you've written a blog and you want to promote that blog then you can write to site
supinely status update on the team saying Check out my latest blog for five ways to do excellent.
For example you can follow relevant and popular discussions.
So if we know it was a particularly hot topic on impulse for example when you say that you started to
pull together a little bit more.
If we can say there's a particular hot topic then we can create a status of data around that topic of
conversation.
If it's been spoken about a lot on LinkedIn then there's a good chance that your Stites uptight would
be picked up on and more and more people will be able to see your status if they are making you a way
of making you more visible to the wider Linked-In network some of which of course can attain a content
in your target audience.
And another thing that you can do is you can use at mentions name I'll give you an example of what the
app mentions are.
So if I wanted to talk to test goes so I found an article online about having signed Breese have done
very well with a particular marketing campaign for example I could post a link to the article and I
can shout it out to Tesco and say check out this article at Tesco and what that will mean is Tesco you
will see more updates in their news feed and that makes me more visible to the wider organization of
Tesco.
Now that's one way that I can directly talk to taste goes in a professional environment.
Of course I can do this on Facebook or Twitter or whatever.
But there a very consumer driven platform.
As we know linked B2B platform and they said enables us to talk to them in a business to business environment
by sharing something with them that's particularly useful.
Now of course you don't have to be targeting companies such as telcos you could target whoever you want.
I just took the screen shot as an example to show you what app mentions are the biggest benefit of app
mentions is the fact that when you mention somebody in a scientists update that status update them will
be sent to their news feed in their company place and they will be able to see that you are talking
either about them or to them.
Either way it's a great way of opening those channels of communication.