OK so we've spoken about lots of different ways in which we can edit profile or make status updates.
But you might be thinking well this is great Chris.
I know exactly what I've got to do but I'm not exactly sure how I should be going about doing it.
Well what I'm going to do now is give you a very brief walkthrough of the Linked-In platform and how
you can go about making these changes night.
Recently Linked-In have made a significant overhaul to their platform to make it much easier to use
and very easy to understand where to click and so on.
I'm going to just give you a very brief demonstration of that right now.
So when you first go to Linked-In you will enter Linked-In probably at the home page.
And this is what your home page will look like.
What looks exactly the same of mine as mine of course but it should look very very similar.
Now essentially your home page is a bit of a dashboard.
It kind of tells you what's going on within your network gives you some stats around the usage of your
profile and so on.
But it's also from the home page that you can start making your status update.
So where it says here share an update.
You just simply start typing.
Exactly what it is that you want to update your network with.
So again just to show you how we shout out to other brands and businesses if I wanted to start talking
to Tesco for example then I would simply type at Tesco and I get an opportunity then to speak to any
number of the Tesco Tesco brands if I wanted to speak to Microsoft perhaps.
Let's have a look see if we can find anybody from Microsoft.
There we go we can speak to Microsoft Netherlands South Africa France all the global brand of course.
Now if I were to make a comment towards that brand or talk to that brand through status updates there's
an opportunity there to start a conversation and start the whole communication process.
If you wanted to upload a photo to include in your status updates then you would simply click on the
upload photo button the green symbol world it's grey but colors green if you hover over it.
Once you've done that you simply have to select who you're going to share it with me.
You can share it with everybody on Linked-In.
You could share it with just your connections or you can share it with everyone on LinkedIn and your
Twitter followers as well so once you've hooked your Twitter account up to your link dinner can make
a status update on LinkedIn.
This straight to Twitter.
And that's exactly how you do it.
So like I say very very simple and straightforward to make a status update.
Linked-In have recently added the opportunity for you to basically write a blog post and I call it publish
a post and if you click on that you can have blog posts that are included in your LinkedIn profile and
it's a great way to demonstrate thought leadership or if you've got any particularly good quality content
that's very popular.
You could publish it directly on LinkedIn rather than linking a wife from LinkedIn to maybe your own
private blog or a Facebook piece of content you wrote for Facebook or a magazine or anything like that.
What you can do is you can publish content directly name on LinkedIn.
Now if you wanted to make some profile amendments or some profile changes the simple thing that you
need to do is just simply click on the profile button and you will be taken through to your profile
editor page.
The first thing that you will notice is you can now have a background image on your LinkedIn profile
and whilst you're in the edit view you get an option to edit your background.
If you click on that you can then move the image around and rescale it based on how you want either
and that sort of thing.
You could simply click change image and select a number.
Another image from your machine for me.
I'm just going to leave this one as it is for a name like say you automatically go into the default
profile edit a view and from here you can simply click on the pencil icons next to each of the elements
so if you wanted to add more keywords to your professional headline for example then you click on the
pencil icon and you can start typing whatever piece that you want to add to your professional headline.
Me personally I choose to use the terms lead Ceuta digital Directorate Bluie ethos I put lead to Google
squared on line so there's a lot of keywords in there for the digital Ceuta which which is great for
me because it's exactly what I do.
And of course I'm also using one of the biggest brands in the world so I use the to the fact that I
lecture for Google squared on line as a sign of credibility because if somebody were to look at my profile
they see that I like to google squid on.
It adds a certain amount of credibility to my profile.
Now if I wanted to view my profile as a connection so if I wanted to see what my connection city I could
simply click on the blue box and I can scroll through my profile.
And this is exactly what my connections would see when they look at my profile.
If I wanted to see what the general public.
So the people who were using Linked-In but are not connected to me.
Not maybe using Illington at all.
They would say this and it would bring encourage them.
Look if you want to join linked in if you want to see Christie's full profile and join link in this
is how you go about doing it.
And so this is what general public would say.
So Don Linked-In use this or this is what my connections would say.
And if I want to continue editing my profile I just click that button that says Return to profile as
we move to.
And if I wanted to edit my contact information I can do that here.
I've got my summary my professional summary if I wanted to add media age you can say I've got my bio
uploaded as a PDA format and maybe you've got an offer a brochure maybe a book cover image that you
want to showcase that you've just published any of the forms of media you can add to to your symmetry
section.
You do that by simply clicking the ADD media button there and then you either put the web page from
a list of supported providers which you can find here or you can upload the file directly from your
computer.
Just click Cancel that for.
I only want my boy on my Linked-In page for name and denay that you can see skills and endorsements.
Now what do you recommend you have in a certain number of skills and endorsements start with 10 to 15
skills.
And if you want to add new skills in then you simply press the odd skill button and then you will be
given an opportunity and if we learn that it's name given an opportunity to type in the name of the
skill that we want to add to our profile.
Once you have set up the skills on your profile it's best that you take all of the boxes that are associated
with that skill.
So do you want to be endorsed.
Absolutely yes we do.
So make sure to include me mean endorsement suggestions to my connections so you can return the favor.
Show me suggestions to endorse my connections and send me notifications via email with my connections
endorse me.
So I have all of these ticks because while I don't believe in returning favors strictly So if someone
endorses me I feel obliged to endorse them.
Absolutely not.
I only endorse people who I genuinely believe are worth that endorsement because we want to keep it
a nice clean and above board relationship on LinkedIn.
But I do like to see people have recommended what they've endorsed me for and Linked-In will then give
me an opportunity to say look if you would like to endorse this particular individual back then this
is what you could endorse them for.
It gives me a certain amount of information about them and what it is they specialize in underneath
here.
We have the experience part and if you wanted to add in past or previous positions again it's very simple
you just click the Add position button.
You write in your job title the company that you worked for and a description of that role.
And again the job descriptions your previous and past and current experience give you a great opportunity
for again adding keyword rich content to your profile.
So hopefully that's been useful for you a very quick overview of how you can go about editing your profile
it's very quick and easy to do.
And simply from the home page.
Just to recap from the home page if you wanted to make any status updates you can do that from the home
page if you wanted to make any profile changes simply click the profile tab and there you go.
Hover over the area that you want to edit and the pencil marks will tell you exactly what you can edit
and you can replace it with more engaging interesting keyword rich content that will really inspire
and encourage your new connections or your potential next customer to get in touch with me and move
that relationship forward.