One of the key areas on Linked-In ease the endorsements and recommendation section.
So there's two very distinct differences here.
Endorsements are very low touch.
They're very Edes very easy to get additional endorsements.
Bowling team and it's all driven from your skills and expertise section.
Now I'm going to park that there for an hour and explain more when we jump over to the recommendations.
However both are occasions when your clients who are peers or the people you've dealt with previously
have written you a testimonial on Linked-In and then not link that testimonial unlinking actually appears
on your profile.
So what we're saying here is you know I'm for five to 10 recommendations.
And for your current role the lightest to the tumor and recent recommendations were visible next to
the corresponding job position that you have.
And that's quite important as well because if people can see that you've been well recommended or endorsed
on it and this social proof factor to making a point decision.
So put yourself in the consumer's always.
For example if you're searching for an attempt at Arlington because your current account does let you
down has moved away or retired whatever you need a new acquaintance.
You go to link to the new search for accountants in your area you see a list of accountants you've narrowed
it down to a field of two or three.
You look at their profile you can see that one accountant has got 50 recommendations from clients another
accountant has got zero recommendations from clients.
They both seem equally active on LinkedIn by default.
We will choose to go to the one that's had 50.
Again assuming that all things are equal by default we'll will choose to go to the one that's on 50
recommendations.
It's exactly the same process of what we download apps in the App Store.
I have a 5 or 4 star rating versus the ones that have one or two star rating.
Same can be said for things like trip and that sort of thing is referred to as social proof and it helps
boys make a decision certainly helps them get in touch with you because they have a perceived lower
risk.