Hello and welcome to module 3 of lint instruction the third module is all about growing your network
and we're going to explain to you why it's important.
You have a very wide and diverse network to enable you to reach your core marketplace your ideal prospects
ideal connections that you want to make and the basics of it are if you have a wide and diverse network
you have lots and lots of first degree connections that in turn gives you lots and lots of second degree
connections and you'll be amazed at how far this web of connections can reach across to not give me
some examples of that.
Now if you're still a little bit hesitant as to why you should have a large and diverse network hopefully
by the end of this month you'll understand it's a little more.
And certainly by the end of module 4 where we talk about targeting your prospects you will really see
why these diverse networks are so valuable.
The biggest problem with Linked-In and it's the single biggest problem is once we've made a connection
we very rarely do anything with them so we will accept people into our network.
We may invite other people into our network but as soon as they accept or you accept very often that
is the end of that conversation and I don't normally do a great deal with it and just collecting people
in a pot on linked inside.
I've got 500 connections or 320 connections or whatever it is just isn't worth anything at all it doesn't
make any difference to me as a business professional sound professional job professional or Marzo or
anything it just doesn't make any sense to do that.
What we need to do is make connections that translate into business.
And this is the first step in being able to do that for you.
So big networks where do they work will they help you keep in touch.
First of all so every couple of days or every day or every week or whatever it is it's appropriate for
me to be in network.
The more frequent the communication to I get an email every day.
And you may know may not get an email every day if you've only got a very small and selected network.
However as you grow the network you'll get these communications a little bit more frequently.
But what Linked-In do is I send you an e-mail telling you some key dates for people that you connected
to.
So I'll tell you things like birthdays so you connected to people on LinkedIn.
And it would be appropriate you to send a client or a prospect a happy birthday message.
We can do that because you know exactly when it's their birthday he drops into your inbox and it tells
you when people change jobs and that's what's important because if you're still reaching out to somebody
and we're trying to reach somebody offline you know and you know easily linked into get hold of them
but they've actually changed their job and they're no longer there.
Then again you might be watching a little bit more of your time.
It's a great way to just keep in touch with what's happening in your network and although get one of
these every day.
It is literally a 30 second activity.
If that's just a scan through that list see if anybody knows changed a job when they're celebrating
a work anniversary whether they've got a birthday or anything like that that's happening.
And it's a great way for me to just pick them and excite our congratulations on the new job.
When did you start there.
Ultimately they may have gone into a role that might be really good for you for further business development
so I make sure that you don't just junk these e-mails have a quick flick through they shouldn't take
that long to go through.
I mean literally 20 30 seconds at the most but I can also help you network make the slide from the first.
Much on my blog.
And the fact that I've got three thousand one hundred forty eight first degree connections so that people
who I am actually connected with on Lindsay and a number of my second degree connections is 2.8 million.
Then I've got GROUP MEMBER connections I'm a member of a few groups.
And in those groups there are another 420 4000 members that I can reach out to.
Now that's a character that opens me up to pretty much anybody that I want to Linked-In really if I'm
doing some open prospecting.
And However I will show you exactly the level of reach this gives me according to the team not just
from my own figures here I will show you them and move over to Linked-In later and that Linked-In actually
give me access to close 28 million connections and that's all from these three thousand one hundred
forty eight connections that I have in the first place.
No all those twenty 28 million or dollars two point eight million that we see here are valuable worth
while going to contact them or Absolutely not.
There'll be all sorts of people in there for acting to politicians to health care professionals to facilities
managers to architects to train people to doctors to marketers recruitment consultants web designers
manufacturers the whole shebang.
And that's OK because that it doesn't do you know makes no difference.
May I choose to or I only have to reach out to the people that are of interest to me.
So is there a bit of wastage.
Yeah absolutely there is.
But the good news is that whilst it won't cost you a thing make your initial bunch of connections get
a wide and diverse network and that will open you up to pretty much whoever you want.
And that is covered off explicitly in.