Hello and welcome to 3:59 of Linta instruction and this is probably the module that most people want
to access when they first joined link instruction.
So there's a very good reason why these modules are delivered in order.
First of all we need to make sure your profile is well optimized.
Second of all we absolutely need to make sure the got a wide and diverse network.
And I've mentioned this in so many videos up until this point and you've seen the resources as well
and now is the reason why you find out what those wide and diverse networks are so essential and this
module is all around targeting your clients.
Before I move on all of this content is based on the premise that we have grown I want a diverse network
all of the methods I'm about to go through with you know will not work as effectively if you do not
have a wide and diverse network of first degree contacts.
So the advantage certainly first of all when you go to the state and you send to your home page on Liberty
at the top you see the search bar on the left hand side of that search bar the ease dropdown menu and
from there you need to select people and do not type anything into the search bar.
Instead hit that advanced tab that will take you through to an advanced search functionality within
Linked-In if you are a premium member you will get from many far far more functions than a free user.
But all of the information Im going to go through with it in relation to the advanced search lead screencast
is done on a free account and you'll see just how powerful it is.
OK.
So I'm only getting them and I'm at my home page from here if we want to try and identify our target
prospects then what we do is we simply use this drop down at the top select people and then do not type
anything into this box here.
Do not typing anything at all.
What we need to do next is go to the Advanced have this little thing if you hover over it will turn
blue.
If you click on that you then get sent through to lickings own advanced search field.
Now to make this super easy I'm going to eliminate group members just to show you the potential that
this has.
I'm going to eliminate first degree connections so all the people that we are already connected to we
shouldn't be having conversation with conversations with anyone.
I'm just going to show you the power of this tool using only second degree connections or any more first
degree connections you have the bigger your network and the more second degree connections you have
as you can say I've got 2.8 million second degree connections one of which at the top of the list as
you can see here is Barack Obama.
And so however let's move on and really show you how we can use this for real practical uses.
So I'm going to go and type in.
Let's have a look.
Who do I want to target.
Well I want to target.
Let's say I want to target facilities managers.
What I do is I type in this box facilities manager.
Now the reason why I'm typing in manager and not managers is because this would flag people with a job
title of facilities manager.
Nobody has the job title of facilities managers so facilities manager.
I'm only interested in finding people who've got that as their current position or don't want to find
people who were a facilities manager and have moved on although I'm not interested what company they
were for or what school they're at.
But what I am interested in is narrowing down my location.
They don't particularly like it so I'm going to put in my current post code and I'm only going to search
for people within a 50 mile radius you can do 10 miles up to a hundred miles.
You can search the entire of the UK if you left the Post can fill blank.
Well you can search for different countries all together.
They are now I'm going to hit send before I do I want you to bear in mind one thing.
At no point in history have facilities managers been of any interest to me professionally.
I have not tried to connect with the facility manager in any way.
I'm not trying to grow a network within the facilities manager community at all.
So I'm going to search for facilities manager only second degree connections as we can say apan within
50 miles of our current location.
I'm going to get search Linked-In will think about it for a little bit more.
And as you can see there are one hundred and fifteen facilities managers are linked in that I'm connected
to in a second degree.
Why are they considering the fact that I have never shown any interest in networking within this group.
That's 115 conversations.
I can start very easily and I'll show you exactly how I'm going to do that.
So let's have a look at helium facilities manager box UK and oil and Hamish Niccol.
So what I'm going to do here I don't just simply press this connect puts in what I don't use or click
on that loads up his profile I can see how suitable This guy would be for me.
First of all however I'm going to scroll down this Pyne's a little bit more a little bit more.
And I can see there on the how you're connected parts that I'm connected to Hamish through Brabo indeed
and so I'm going to copy Robyn did his name because Rubinius going to help me connect with my machine
and I'm going to click on Connect when I click on Connect I'm going to select.
We've done business together.
The reason why we select that is because if you select that option Linked-In will not ask you for any
more information and then will send you a correction request off with no questions asked.
Then I going to select a job role and then I'm to start time on Amish.
I was just using it linked Oh that split at least linked in and I saw you I saw where we were both connected.
So and then paste the name I mentioned earlier which is rubby drive connected to robing.
And I thought I would reach out to you
speak soon Chris and then I'm going to send an invitation.
So that invitation has now been sent and Linked-In Dimi an extra fiver here by pointing out other people
might like me too based on who I've just invited and who I'm currently connected to that of course it
doesn't matter to me with the Jaime's replies to me or excepted my connection requests or anything like
that because literally let's face it very little interest in facilities managed professionally of course
name.
That's only 115 result but it's nine sets of all category that is of particular interest to me.
Let's just have a look name for marketing manager and marketing manager for a little bit more up my
street so let's have a look within 50 miles of my current location.
I have one thousand six hundred and fifty two marketing managers that are second degree connection to
me.
I can simply approach these people and say hi.
We both work in that we both mix in the same circles.
We both got a lot of joint connections.
Let's hook up on Linked-In and see if we can have a conversation.
Next time you go back approaching these people and what messages you talk to them will very much depend
on your setting personality.
A number of other factors in the resources for this class are given you a couple of templates that you
can use to reach out to the second degree connections stuff that's proven to have worked for us in the
past.
As far as we can see here we can identify just to run through this one more time.
Typing the talk job title of the person you're after see if they're suitable for your particular needs.
Online PR manager tomorrow people well she would be an absolutely great connection for me.
We have to create connections.
Laura and Joanne can simply click on her profile.
Read a little bit about her and see if she would be indeed an ideal connection.
Have a look at how we are connected in these parts here.
You can see a couple of people maybe Joanne would be the right name to drop in this particular instance.
And if you don't know these people that you're connected to or are the other links in how you're connected
to them you know just simply mentioning it may mean more to them than it does to you.
To be fun.
Once you've done that simply hit the correct button.
And repeat the person's name I don't know about you but whether it's 100 people that you have as ideal
target connections or sixteen hundred people as in this example I don't need a hundred or sixteen hundred
people to accept my connection request and do business with me.
I could have a healthy increase in the terms of the bottom line to my business by winning an additional
dozen pieces of business half a dozen pieces of business across the if it's so easy and so low cost
to win businesses why it doesn't really matter how many pieces have been sold.
Get everything would be a bonus at this point.
Nate you may have noticed the recent French search failed.
I only used these boxes on the left hand side and I only use second degree connections.
I can open up this much further if into group members and third degree connections so let's have a look
for marketing manager.
That search opens it up to five fires and results not including the people currently connected with
second degree and third degree connections as well.
You will also notice that this advanced search box you've got these little gold in symbols next to some
of these categories.
They are only available to people who are currently using an advanced paid for Linked In profile.
But what might be quite interesting is if you try to target companies with a certain songs they pay
for the membership and then you can use the same targeting that we've done here.
But site just target pic with over a thousand employees for example so hopefully identify a quick and
easy to spot target market.
Reach out to them and reach out to them in a way that's proven to work time and time again in virtually
every sector that we will.
I think every sector that we've applied and we've applied it in so many automotive finance I.T. technology
marketing PR retile healthcare publishing so many different sectors we've seen it all seems to work
the same way.