Recommendation like let's talk you through this thing.
And essentially what we can do to help us identify our target market and the way in which we can do
that is to have a look at our competition on Linked In.
So who is it that offers a competing or complementary.
Doesn't have to be in direct competition it can be a complementary service to the South.
Who is it that offers that and who is well recommended on Linked-In.
Why do we want to know that.
Well first of all if our competition or our competitive services people are complementary services people
are being recommended by clients.
Will those plans could quite easily be at ideal target market.
And if we know they are going on Tillington and recommending our competition are complementary services
people we know they have the unique the authority they need as well as having proven recency in boying
particular products and services related to x.
So let's just move on here and explain it in a little bit more detail.
First of all what we need to do is connect to your competitors using company search so or we know them
by name of course you can click to the music name search as well.
And using the dropdown menu that I showed you earlier click on companies type in the name of the company
that you are competing with offers complimentary services results from then you will then see a list
of all of their staff connect with the people and most relevant to me.
I'll give you an example of how this might work in my industry or related industries if I'm offering
I service of search engine optimization or paperclip management or online advertising.
And I know that competitors are complementary service providers offer things like webdesign.
It is a great opportunity for me to connect with his connect with as many web designers as I can.
Have a look through all of the people who recommended it my competitors are complementary service providers
in this case for great web design and account management handling and all that sort of stuff.
The people who leave recommendations and the people who just had a new website because when do people
want to buy Internet advertising in Internet marketing services right after they've just had a new Web
site built so not only if they prove to me already that they have the money the authority to make the
decisions the need for the services that are being offered.
They also have proven that recency And that's one of the most important factors.
Because I know if they just had a web site I absolutely know they'll want to get that Web site well.
They'll want to buy things like online display advertising pyper click Search Engine Optimization social
media management and a whole host of other products and services.
So we connect with the competitor all the complementary service provider.
We then read the recommendations they have them we send a connection request to the people who've left
a recommendation.
We can then start the conversation maybe by asking for a find that and then tell them that you can help
them bakers.
So this is how it works.
We send the connection request of the recommenders and it's like reply we come back to them saying Great
thanks for connecting with their noses just hired a new Web site.
Could you do me a favor one of the big problems you've identified in having a Web site you know as a
of expectations that sort of stuff.
Let us know we're in the process of improving our service offerings.
Clients leave it at that if they come back to you and tell you what the problem is that they're having
then great you know they've got money they've got authours they've got money they've got reasons they
and they're telling you what's annoying them and how they're struggling at the moment.
Then we can simply go back to them and say all right I'm really surprised you find this a problem I've
got a solution that can help.
I'll give you a call tomorrow.
Let them decide when they are going to be available tomorrow 11:00 or let them decide to tell you another
time perhaps another way to go about it if it's competitive is to start the conversation by asking for
a favor.
Again it's a slightly different approach so maybe this time but I appreciate you just on the new Web
site Bill.
All right.
We also have a Web site designer know you currently have that done.
I'm not trying to sell to you.
But we're trying to do a bit of market research can you tell us what it is that you found difficult
what you find disappointing what problems you have with that that particular product or service.
If I come back and tell you again that tell me the same things that are telling you exactly what annoys
them about your competitors.
Well that in itself is a huge amount of insight to gather at a very very low tech in a very low touch
why very low of way.
But the important thing here is to really tell them men can help in that second communication and and
really big receiving it position.
So straight away for a phone call or meeting and in certain sectors it works better than ALUs of course
as I'm sure you can imagine in certain sectors this approach simply wouldn't be appropriate and I don't
suggest that you believe what I say blindly or certainly expect you to identify the opportunities here.
Realize that if it's an actual opportunity for me whether this is just simply appropriate however I
can tell you from experience not only my own experience but the experience of clients as well that this
works very very well in terms of spotting additional opportunities and increasing leads that you've
managed to get from Linked-In.