The next type of lead source that I want to talk to about is the delegate lead and we get to go to a
site called Meet up dot com and meet DOT COM it highlights groups that may be near you.
People not only from a professional sense because from a personal one actually but there's a lot of
networking groups on there for businesses that meet ups for singles meet moms meet ups or in sports
entertainment all sorts.
But we are obviously only going to concentrate on it from careers and business perspective.
So essentially you can go to me to type in what sort of category of event that you're after.
Type in the location that you're looking for events in that in that category.
And his search and you will see a whole big list of events that are taking place not only do you see
the list of events you see who organizes that event and you also see who's attending that event.
Now if you have got a in your particular business sector it's important that you want 24 events that
your target market might be going to.
So best practices for using the delegate lead and meet up dot com.
Are these search for the events that you think your prospects are likely to attend.
It doesn't matter if it's not something that's particularly of interest to you.
It's important that we go where audience are.
So try to identify the events that your prospects are likely to attend then try to narrow that field
down a little bit more by conducting its events which have a lot of attendees now.
It can be a bit misleading because the closer the event is to the time that you look in the more attendees
It's lucky to have you if you're looking at an event that is a month away for example then that probably
very few people are going to identify and promote the fact that they were attending that event and try
to connect with limiting that sorry try to make with the organizers of these events linked in and of
course as Usually these people have very very well-connected and if you've got a trained event an industry
event the organizers are usually fairly influential the organizers of these events are fairly influential
and they may be a very good source of future business.
We don't know a lot of your target market and you can build a relationship with these influences then
I can help generate additional leads additional signs of interest and engagement Pfui trying connect
openly with the other delegates on Linked-In mentioning the event and thank them for accepting and try
and start a conversation.
I try to arrange to catch up at the event that you're talking about if you're planning on going yourself
if you're not planning on going to the event to mention the event to add a line of context so they know
what you're getting in touch with them.
But if you can't make it to that event simply try meet up in otherwise.
As part of the resources for this class there is a list of communication templates and these communication
templates give you a starting point for how to communicate to the delegate lead.
So what we can do here is we can find a suitable list would be for me.
The first step is to identify what sort of made up you're looking for.
So we're looking to meet up with friends artist dancing hobbies and crafts music socializing and singles.
We're not interested in any of that professionally we're just interested in careers and business.
I'm a little bit lazy so I'm going to search for events within ten miles of where I am and I'm going
to select a burning cab as my nearest town in which Pentlands and I'm going to look for groups.
There are within 10 miles of Birmingham career and business groups there are quite a few as you can
see.
This one has 80 members.
This one has ninety eight hundred thirty four 2097 twelve hundred and sixty nine.
There lots and lots of opportunity.
If I strictly say it again 50 miles we can see that there is many many many more groups.
Let's just go back and have a look and see.
Digital marketers meetup group they are interested in digital marketing of course but I want to go into
an event that my target market might be there where my target market may be and I'm not really interested
in all the digital marketers.
I'd be their source of Legia sure but maybe it's just going to be a little bit competitive and not really
the and business generation focused.
That's one of the Bermingham beyond the 4:51 meter.
We can say here that this event is organized by somebody called Lisa Jackson.
And if I were to hover over her profile I can see a little bit about how I can read a little bit more.
Interestedly I could also try and find out if Lisa Jackson is all linked in and connect with her and
I hope I'm the sort of nurses that sets up the Bermingham beyond 4:51 group.
I'm interested in joining one to be connected.
Now that would be a great start.
Do you think Lisa would honestly rejects your connection request if you've referenced already her Birmingham
beyond 4:51 me to group.
Of course she would except your invite if she's an influencer and she clearly is she has 97 members
in her group and she has a lot of people already saying they're going to attending are 27 people already
RSVP for this meeting.
So she's quite clearly an influence.
So we can find out a little bit more about Lisa if we wanted to or we can simply have a look and identify
who's going to be coming to this event so we can have a look at the delegate.
So if I click on 27 Garion
I can then scroll down if I'm locked in I'll get more information but I can start to see who's going
to that event if any of my ideal prospects are going to that event then that is absolutely wonderful
if I'm going to have a look at the members I can just simply click on these members top here.
These are certainly people that are going to these next event but these are members of I networking
group outside of Linked-In and we can get in there and we can find out more about them no doubt we'll
find out where they work what they do.
We could find these people quite easily on.
We connect to them so I notice you're also a member of a MP on 4:51 a great way to start a conversation
in a way that people simply do not expect.