Hi there and welcome to this new lecture and I'm just I in this one in and it's a slightly different
lecture slightly different class than what I'd normally teach because I'm actually Schoeni somebody
else's content right here.
And the reason why I'm doing this is because this has worked absolutely gangbusters for us in generating
leads.
It's a slightly different approach than what normally go through with you guys.
But I really did want to give the credit to Shirish notes as you can see here.
So it was a couple of things in there.
I want to give you the overview of shoosh notes strategy.
Show you what we've done you know had it worked.
But I also wanted to give plenty of notice just to make sure that it go through her blog with this particular
article.
The reason being is because some really really great stuff in it from a Linked-In perspective.
But there's also some other methods in which you can use to generate leads.
So the first thing you have got to be aware of is the you or else this is the blog Trishna dot com.
And you can see Schiffner it's typed at this scene.
You can you can figure that out right.
And so if you Google Blog shrewish notes share content 50 locations you know that sort of stuff would
be easy and a feat to find.
You are well is at the top here.
So you should be able to should be able to pick that up.
This is what so interesting about the snow.
They read content marketing kind of company I believe and they've done very much come along.
They how to share content to 50 locations in two minutes.
I thought well that's kind of interesting but how we could generate a whole bunch of leads in two minutes
is a lot more interesting to me.
So that's why I wanted to kind of show you what Schrift note saying and then show you what we did as
a result.
So I'm actually saying here it really is a neat little trick.
And also it essentially evolves around is joined in a whole load of groups linked to and so relevant
groups of course.
So making sure you know if you're in the army if you're in the manufacturing sector then your joining
the groups where all of your typical manufacturing clients would be right.
If you're in the high cost sector then you joining the groups that your typical business that you try
and achieve are there.
We've already spoken about that and you can join a maximum of 50 groups.
So blessed perfectly fine with this because as we know already from previous previous lectures there's
thousands of people in these groups.
Right.
But if you've got a science team even more people in the business than you've identified say the 150
groups in this three if you will that's great you join 50 John Jones 50 and Sue Jones 50 and you've
got access to 150 groups.
I mean we've already spoke about joining groups and looking for the ones that are active most members
that sort of stuff.
Once you join those groups you might be thinking are you going to log in and share stuff with them.
This this this method is is just simply genius.
So what she suggested you do is you create a really good piece of content a white paper reports presentation
of some description that helps obviously paint your business in a good light but encourages people to
get through it and then you share that piece of content on SlideShare.
Right.
So we're all familiar with SlideShare it's the content marketing or the presentation distribution side
shall we say where people can upload PowerPoint presentations and Word documents and that sort of thing
or pledge a piece of content there and then and I'm just going to walk scroll down this scroll down
the slide.
This web page is a little bit when you get to the shared buttons underneath that piece of content once
you've uploaded it.
You can simply press the links button if you press the button.
All you have to do is start going through the groups and you can add groups like you can see in this
section of the image here.
And you can at all 50 of your groups in one go to that group's list.
All right so you share the content from SlideShare select the groups and to do that if you remember
50 groups you might not know the names of all those groups and simply press I and it will auto fill
all the groups beginning with hyperspatial autofill all the groups beginning with the PC and so on.
And so really really quickly you can get your message out to not only 50 groups but also potentially
hundreds of thousands of people within those groups.
And everybody in the groups they don't like the silence the messages right.
They don't like the hour.
Check out my web site we've just updated it or you know we've got this great offer.
Click here to find out more.
I like that sort of stuff.
They like the good quality content.
Well if you've got a piece of good quality content as a site upload it to SlideShare and share it from
SlideShare because literally once it's uploaded it's a 30 second or even two minute job it's a 30 second
job to share that with all 50 of.
Groups like ISIS just know they've got some extra content in here as well as how you can do it easy
and discuss and fewer.
So definitely definitely definitely check that out.
But I was looking at this and I thought we're sharing the content so Kai.
Can we use this to generate leads leads in a good volume.
So let me show you a couple of things.
And what we did is we have on one of our Web sites we have a generation Swype file to generate leads
online and there's about 35 or 36 or so different strategies that you can use to generate leads in your
business.
So we took a truncated version of that we put that down a little bit right.
And we uploaded it to Linked-In and you can see here a screenshot of that.
The ultimate lead generation so far.
So we took a shortened version that wasn't all 30 strategies right.
It was I think maybe 10 or 12 or something like that.
And then we had a really really solid call to action if you want more go here and that the full version.
Right.
And we sent them through to the landing page which converts at around 14 15 percent.
So people come to the London PIJ they say oh yeah I'll get the full swap file.
They just put their name and email address in chapter right.
So I know.
So we posted this piece of content in it a whole bunch of groups and that seemed to work really well.
It drove a load of traffic to the to the SlideShare presentation and we ended up generating a whole
bunch of leads are governed by how many exactly what what is like 40 or 50 leads just from post and
this one thing in
SlideShare and then directing people you know and I'm shivering that most people have a look at stuff
from SlideShare and don't ever take action on what they see.
So for us it was really really low rent you know it was it took five or 10 minutes to do the whole thing.
And we generated a whole bunch of leads that we can follow up with them and so on.
So hopefully you find this lecture really really useful.
I've loved the stuff that this is absolutely brilliant when it came across these and I thought well
I've absolutely got to share it with you guys.
So two things.
There are three things that both Make sure you've got halfway decent landing page that convert some
of those leads into some of that traffic into leads and creates the white paper the reports the sweet
fall the template whatever piece of content it is you want to get people to take in exchange for their
email address and then get a short version of that post and slides it and join the groups and share
content from slide a really really is that easy.
Yeah.
Loved it.
Thought I'd share it with you guys.
Hopefully you found this useful.
Any other little bits like this then obviously will keep you guys informed.
OK guys.