Good typography is often taken for granted, but bad typography is almost always noticeable.
Let's talk some tape while the amount of tape that you should use in your Google slide presentation
should be limited.
The tape still has to be intentional and well-designed.
In this video, I'm going to discuss a few key elements of good tape.
The first is color.
Color is important in order for the text to be readable, the background color and text color need to
contrast.
Color can also be used to add emphasis to some text over others.
Colors also used to communicate company branding.
You might need to consider whether you have any branding requirements that you need to follow for the
text in your presentation.
Also, consider the internal consistency of your presentation.
Color is one of the elements that, when applied consistently, can give your presentation a cohesive
feeling.
Using similar layouts and typefaces is important, but a well thought out and consistently applied color
scheme can be one of your strongest design tools.
The next element of good typography is spacing.
Nobody wants to see a wall of text in your presentation.
Dense groupings of text, fatigue, the eye and the viewer won't want to read them.
Allow for plenty of white space with your type to allow the viewer's eye to rest.
A healthy amount of space between each line of text and a strict limit on the number of lines of text
per slide will help the viewer digest your text more easily.
The next element of good typography is one that I see people screw up a lot.
That element is consistent alignments.
As a rule, I try to have all the text on my slides aligned to a single point.
You should be able to draw an imaginary guideline on your slide, where all the text begins when a slide
has several alignments or even worse, when text is centered, right, aligned and left aligned in the
same slide.
It can look really messy and disorganized.
Keep in mind that center alignment is often said to be the weakest alignment, even though many people
tend to center slide text by default, center alignment is weak because it doesn't create a strong left
guide for the eye to follow.
Creating a single, strong alignment for your text takes some getting used to, but once you start doing
it, you'll create neater and more cohesive slides.
Another important element of good typography is font choice.
Sans serif fonts are often your best choice for slides.
Always avoid overly decorative fonts and tired visual conventions.
For example, don't use old English.
Each time you refer to something historical and don't use courier each time you refer to computer technology
when it comes to slide design.
Your number one goal with font selection is to make your slides readable.
Secondarily, you want to choose a font that is seemingly compatible with your message.
Given the thousands of choices that are available to you and Google Fonts, it shouldn't be terribly
difficult to find the font that suits your presentation needs.
There's also often an urge to use too many fonts in a slide presentation.
Personally, I choose a single typeface and use it throughout my presentation.
However, I found that using two fonts can work as well as long as those fonts are complementary, and
that each font has a stated purpose within the presentation itself.
The final element of good typography is the use of contrast, obviously, color contrast is important
for readability.
But there are other types of contrast that can be powerful in your design.
For example, using the boldest version and the skinniest version of your typeface together can create
some interesting visual results.
Using really large and really small typefaces together is another way to create interesting contrast.
So there you go.
Color, spacing, alignment, font, choice and contrast.
The keys to good typography for your Google Slides presentations.