Uh welcome back.
Uh, so in this video let us see what is an auto responder.
So an auto responder is a, you know, crucial tool in email marketing that enables individuals and
businesses to automate their email communication process.
So essentially, an auto responder is a software application or feature that, uh, you know, automatically
sends pre-written email responses to incoming messages or inquiries based on the predefined triggers
and conditions.
So auto responders are commonly used by individuals, businesses and marketers to engage with their
audience, nurture leads, and deliver targeted and timely content without the need for, uh, manual
interventions.
So they play a pivotal role in building relationships with subscribers, driving conversions, and ultimately
increasing the revenue and profits.
So basically, uh, so auto responder, it is essential.
So after you run, uh, after you, uh, purchase solo ads so you there will be like, you will be getting
the email IDs, uh, of the subscribers from that those campaigns.
So, uh, you need to have a place to store those, uh, email IDs and start communicating with them
and, uh, how to communicate with them.
And what is that process?
Everything.
Uh, so that, uh, for that purpose, the auto responder is, uh, mandatory?
Uh, so let us see the detailed breakdown of, uh, you know, how autoresponders work and what are
their, uh, key features?
Uh, so you can, uh, have the trigger based automation.
So trigger based automations means, like, uh, auto autoresponders can be triggered by specific actions,
events or time based intervals.
Uh, for example, they can be set up to send a welcome email immediately, immediately after a user
subscribes to a mailing list, a follow up email day after maybe after several hours or several days,
you can retarget them, like maybe a follow up email after customer makes a purchase, or a reminder
email to users who abandon their shopping carts like, say, they click on Add to Cart but they do not
buy.
Then you can just ask them like retarget them using the auto responder.
So by automating these responses, like you can deliver timely and relevant messages to your audience,
increasing the engagement and uh, which in turn increases the conversion rate.
So personalization is like one of the key advantages of Autoresponders is their ability to deliver personalized
email content.
You can customize emails based on subscriber data such as name, location, preferences, or past interactions.
The personalized emails are more likely to resonate with the recipients, uh, leading to higher open
and click through rates and ultimately better results for the, uh, business, uh, for your business.
So, for example, say on the subject line, you write, hey, purchase this course or something like
that.
So.
After looking that like, okay, of course, okay, it's a normal email.
Hey John, purchase this course means if you are John.
Okay, this person is talking to me.
Ashwath is talking to me.
Okay.
This email has actually come to me.
It's not a spam.
Okay.
He will open the email.
Then inside you will disclose one more like hey John, I know you are from this particular location.
You purchased this product so and so.
So then what?
He thinks, okay, this person knows my name, my location.
So he might be knowing something about me like what he got to tell.
So he will start reading your emails.
Like he will start opening your emails because you are personally talking to him.
So that is possible through.
Uh autoresponders.
And another feature is the obviously scheduling, as the name itself suggests, like, uh, you can
schedule email delivery at, uh, specific dates and times.
So this feature ensures that, uh, our messages are sent like, most likely to be opened and read.
So which maximizes the effectiveness.
So for example, you can send like schedule promo emails to specific events or holidays, increasing
likelihood of engagement and conversions.
For example, if you are running a campaign for a new year and you want to send it on 31st of December,
then you can just set, uh, the like the schedule the email, draft, craft the email, and you can
just schedule a date and time and you are done.
It just automatically Autoresponders will start sending.
So it another is the segmentation.
So another powerful feature of Autoresponders is list segmentation.
Like you can segment your email list based on the criteria such as demographic interest, purchase history
or engagement level.
So by targeting different segments of your audience with the tailored messages like you can deliver
more relevant content and improve overall effectiveness of your, uh, you know, uh, email marketing
campaigns.
So, for example, let's say your list is say you have a list of, uh, 1000 people.
So out of which, uh, 500 are female and 500 are male.
So and you got an offer which you want to offer only for female, uh, female subscribers.
So then no point in sending the email or content to all the 1000 subscribers.
You know, like by looking like if I am a male, I received an email which is specific for female,
I receive.
Oh, what is this --?
He is sending some spam.
He's sending some --.
So I will just unsubscribe from your list.
So one customer is gone.
So with the help of segmentation, you can actually segment the list like based on interest, gender,
uh, demographics, purchase history or location.
I engage like the different languages, like anything.
So uh, it offers a wide range of segments.
So with which you can, uh, actually target very, uh, to a particular set of, uh, category of people,
like, based on your offer.
So analytics and reporting.
So this is also one of the like the biggest things that you need to concentrate when you are running
a marketing campaign.
You know like it.
Autoresponders provide insights into the performance through like analytics and reporting features.
Like you can track key metrics such as open rates, click through rates, conversion rates, and unsubscribe
rates to measure the success of your email campaigns.
So these insights helps you to understand what's working well and what areas need improvement, allowing
you to optimize your email marketing strategies for better results and better profits.
So, for example, say you send email to 1000 people, so once you send email to 1000 people, you should
not just sit and relax.
So you should check analyze like out of 1000 people.
How many people actually opened my email?
So say for example 100 people opened my email, which is 10% conversion like open rate.
It became 10% open rate.
So out of 1000 people, only 100 people opened my email.
So did it help you?
Not there, not yet there.
So out of 100 people, you need to analyze how many people.
Actually click the link on your email content if you are offering some services or offers to.
That is click through rate.
So out of 1000 people, 100 people opened their email.
Out of 100 opened emails, like only ten people clicked on your link.
Out of ten people clicked on your link, how many people purchased the actual product?
So that is your conversion rate.
So having these analytics in your hand helps you to understand the quality or the measure of success
of your email campaign.
You say you are investing.
Say you invested $1,000 to build 1000 email list.
Okay, so you sent emails to say you are selling some high ticket offers worth $9.97.
So out of 1000 people, 100 people opened your email.
So out of 110 people clicked on the link.
So out of ten people click say three people purchased the product.
So out of 1000 people, only three people purchased the product.
So you invested $1,000.
So in three, uh, since three people purchased.
So it's 997.
So it is came around $2,997.
So which is a profit for you.
So this measurement, so it is not 100% confirmed that every time you get it uh profit.
So to measure this one analytics and reporting is uh very essential which autoresponder provides.
So overall, autoresponders, you know, are indispensable tools for businesses or individuals.
Or like if you are looking to streamline your email communication process, also improve your efficiency
and deliver personalized and engaging content to your audience.
So by leveraging the power of Autoresponders like, you can build stronger relationships with the subscribers,
drive conversions, and achieve your marketing goals effectively.
So this is all about autoresponder.
So now if you are thinking, okay, how to choose an autoresponder.
Like is it costly.
So is it how much investment required.
So do not worry about it.
So I will, uh, suggest you a couple of autoresponders who are best like in the market right now.
And also I will suggest you, uh, recommend, you know, uh, a free options that are available in
the market so that once you like, they, they are not 100% lifetime free.
So to a certain extent, uh, they are free so that you can start your process.
So once you make profits, you can just upgrade to the paid version and then get access to the, uh,
feature, like, uh, the paid, uh, features.
So, uh, so I will cover the, uh, autoresponder part in the next video.
So thank you for watching.
Uh, see you on the next video.