Welcome.
Uh, so in this section we will see what is solo ads and how does it work?
Uh, so this is just a quick introduction if you are very new to the solo ads.
So after this video, we will actually start, uh, implementing whatever we have learned email list
building, solo ads, everything.
So solo ads are a form of, uh, email marketing where, uh, advertiser pays a solo ad provider to
send a promotional email to, like, to their email list on behalf of the advertiser.
So you are the advertiser.
The person who is sending, uh, who is providing service is the solo ad provider.
So unlike traditional email marketing campaigns where the sender promotes their own products or services
to their own list, solo ads involve renting access to another marketer's email list to reach a new
audience.
So here is how, uh, typically it works.
Advertiser means like, uh, he is the individual or like business or pers person like seeking to promote
their product services or offers.
So they pay a solo ad provider to send promotional email to their email list.
So solo ad provider means like the he is the, uh, provider or individual, or he can be a business
that owns and manages email list of subscribers interested in particular, niche or topic, so they
agree to send the advertiser promotion email to their list in exchange for a fee, basically, uh,
amount price.
So promotional email means like the advertiser, like you will provide a solo ad with the promo email
or or nowadays what happens is because the ad pro like the solo ad provider, so he knows the, uh,
customers or the subscribers in his list better than us.
So instead of we giving the content to him and making it unengaged so we can request the seller saying,
okay, you only craft the email the way you want, uh, like, which will fit the fit your subscribers
to take and, uh, take action.
So because.
For us, it is important so that the subscribers will come to our opt in page, put their details.
So before that, we need to tell the solo ad provider that this is a niche I am working with.
This is a niche I am going to offer to your subscribers.
So accordingly he will send a send the list to that particular segment.
Uh, so that email typically includes attention grabbing subject line, compelling ad copy, clear call
to action, directing the recipient to take a specific action, such as clicking a link or making a
purchase.
So after they come, you know, like we can always but I always suggest instead of we giving content
to them.
So I always suggest request them the solo ad provider saying that you know your list very better than
me.
So you know how how they respond for what kind of emails.
So this is my niche.
This is the product that I am going to offer.
Please, uh, send the, uh, relevant traffic to this particular niche so that they will send it to
your opt in page.
So which is very important.
So I will show you a typical opt in pages, how it should look like to get the maximum subscribers opting
into your list.
So it should be a very, uh, compelling ad copy, like the opt in page copy that I will be showing
you in the next video.
So next is email delivery.
The solo ad provider sends the advertisers like your email to their list on the agreed upon date and
time.
So usually typically they don't give the exact date in time.
So they just tell that within these many days I will run the run your ad to my list.
The email is delivered directly to the inboxes of subscribers who have opted in to receive email from
the provider.
So tracking and analytics.
The advertiser tracks the performance of their solo ad campaign by monitoring key metrics such as open
rates, click through rates or conversion rates, and return on investment, which is ROI.
So this data helps the advertiser to evaluate the effectiveness of their campaign and make informed
decisions in the further future campaigns.
So solo ads are very popular among the marketers because they offer a relatively quick and cost effective
way to reach a target audience and generic leads or sales.
So, however, success with solo ads depends on factors such as quality of the email list, the relevance
of the offer to the audience, and the effectiveness of the ad copy and call to action.
So this is basically ruled out.
So we are I am suggesting you to request the ad provider to, uh, craft the email for you.
So only opt in page.
You need to take care.
So marketers must carefully research and vet solo ad providers to ensure they are reaching a high quality
audience and getting the best possible results from their campaigns.
So you need to do your own research, which, uh, I have covered in the traffic sources.
So I have covered, uh, like a few, uh, the sources of, uh, ad vendors, how to find them, how
to reach out to them, how to place an order.
So how what system to use, how how does it work?
Everything.
So this is all about solo ads.
Uh, so see you on the next video.