Uh, so welcome back.
Uh, in this section, let us see how much you should, uh, spend on solo ads, how you need to decide
the budget and, uh, like, uh, how how you need to, uh, carry out the solo ads campaigns.
So determining the appropriate, uh, budget for your solo ad campaigns depends on several factors,
like including your marketing objectives, target audience, and overall budget.
So here are some key considerations to help you determine how much, uh, to spend on solo ads.
Uh, so determining the, uh, so defining your objectives.
So start by defining your marketing objectives and goals for your solo ad campaigns.
So are you looking to drive traffic to your website or generate leads, or promote a product or service,
or increase brand awareness or clarifying your objectives will help you to allocate your budget more
effectively.
Uh, consider your overall budget.
Take into account your overall marketing budget and how much you are willing to allocate specifically
for solo ads.
So while solo ads can be a cost effective way to reach a targeted audience, it is essential to balance
your budget across various marketing channels and tactics.
So always test with a small budget.
So if you are new to solo ads or working with a new provider.
So start with a small budget to test the effectiveness of your campaigns.
So this allows you to gauge the quality of traffic and performance of your ads before committing to
larger investments.
So what I usually do is like if you are trying out new, or if you are trying out a new and by at least
300 to 500 clicks with just 100 clicks, you cannot gauge anything.
You will not get anything actually.
So because in the ideal cases, like super ideal cases, you know you get 60% 70% opt in rate.
That means out of 100 clicks around 60 to 70 emails, you are going to get with which what you can do
nothing.
With 60 emails you are going to get nothing actually.
So let me be honest with you.
Very lucky.
Like if you have, if you are lucky a super extraordinary, then you know with 60 emails you may get
something.
But what I suggest is invest at least for 300 clicks in the beginning.
So 300 to 500, uh, clicks.
So that in the ideal cases, if you are getting at least 50% opt in rate, you know, so then at least
150 emails are there in your autoresponder.
And for 150 people daily you can retarget them.
So with your offers, products and services.
Or you can build a reputation or build rapport or build relationship, build a community around that
particular niche.
And with at least 150 people you need, that is also, I cannot guarantee, say that you will get 50%
opt in rate.
So that really depends on the landing page that you create, how compelling it is and how good it is.
Okay, so always test with a small budget.
So scale up very gradually.
Don't hurry.
So once you have identified winning strategies and achieved positive results with your solo ad campaigns,
you can consider scaling up your budget gradually.
So monitor the performance of your campaigns closely and increase your budget incrementally as you see
positive return on investment.
That means from 300 clicks do not directly go to 3000 clicks or 1000 clicks.
So even if it is successful, getting your even if you are getting success, increase it to 500 clicks,
then to 700, then to 1000, then to 1500, then to 2000, then to 3000 likewise.
So don't directly jump from 300 to 3000, so it is not going to take you anywhere.
So you will just burn your money.
So scale up gradually.
So let it be a exponential growth.
So then set a realistic return on investment target.
So before investing in solo ads, set a realistic target for return on investment based on your marketing
objectives and industry benchmarks.
So keep track of your expenses and revenue generated from solo ad campaigns to ensure you are achieving
your desired ROI.
So also, you should not, uh, set the unrealistic ROI target like you are investing for 300 clicks.
Uh, say you invested around $500 and you are expecting 50,000 to $5000, so that should not be your
ROI target.
So you should be, uh, setting up a, uh, realistic, uh, ROI targets.
So these are the factors that you need to consider while deciding how much you should spend on solo
ads.
So this is all about, uh, how much you should spend on solo ads.
Uh, thank you for watching.
See you in the next video.