Uh, welcome back.
Uh, in this video, let us see, uh, retargeting strategies for enhance the conversions and, uh,
more profits.
The first thing is segmentation based on engagement levels.
Uh.
So.
Uh, segment your solo audience based on their engagement levels with your initial ad campaign.
So identify visitors who clicked on your ad but did not convert, as well as those who visited your
website but did not take action.
Segmenting your audience allows you to tailor retargeting efforts to their specific behaviors and,
uh, interests.
So, uh, next is, uh, dynamic ad content.
So always implement dynamic ad content in your retargeting efforts to personalize the messaging, uh,
based on users past interactions.
Like for example, uh, if a user clicked on a specific product in your initial solo ad, so retarget
them with the ads featuring that product or similar items.
So dynamic ads increase relevance and encourage users to, uh, re-engage with your brand, actually.
So for example, uh, let's say you promoted my product today, uh, which is related to content generation
with using ChatGPT.
Okay.
So they just, uh, looked on your email and they just clicked the link, but they did not make any
purchase.
So but they opened your email.
Right.
So that means they are interested in that particular kind of products.
So they clicked on the link.
Okay.
Yes.
You are sure they are interested, but my sales page did not convert or they did not like the features
of the product or it did not meet their expectations.
So what you need to do in your retargeting emails.
So after getting the emails, you should not stop mailing them after one email.
So every day you need to be in touch with, uh, touch with every day you need to send them emails.
Every day you need to interact with them.
Then only they will identify who is who otherwise.
Because in the inbox we received hundreds of emails every day.
So if you are not converting every day, then people will tend to ignore your email.
So every day you start, uh, try to, you know, interact with them.
So in this section, like what you need to do, uh, retarget them with the ads featuring any other
products with which is similar to the previous items.
So next is a sequential retargeting sequences like create sequential retargeting sequences for users
who have interacted with your initial solo ad but haven't converted.
So start with reminder ad that reintroduces your brand and highlights of the benefits of your offer.
So follow up with the ads featuring testimonials, products, reviews, or limited time promos to nurture
users toward conversion.
So for this purpose, in the next section, uh, where it says, uh, email swipes.
So I have given you done for you like 15 email swipes, you can just start using it right away.
You can just make a fill in the blanks and just start using it.
So that is for, uh, this retargeting sequences only.
So next cross platform retargeting like extend your retargeting efforts like beyond the platform where,
uh, users initially encountered your solo ad.
Also use cross-platform retargeting to reach users across multiple channels such as social media, display
networks, and email, so this ensures that your brand stays top of the mind and increases the chances
of re-engagement.
So because see, if you just send one email today and just sit quietly, people will read today and
they will just forget you.
So if I keep sending you emails every day, okay, they start thinking, okay, this Ashwath is sending
me emails every day, so I have not opened it since many days.
But still he is trying to talk to me because he is addressing my name.
Hey, John.
Hey Mary.
Likewise I am everyday he is targeting to me only he's talking to me.
Okay, let me see what he has to offer.
So in this way.
Okay.
Then he opens.
The person will open your email.
Then what happens?
Okay.
He will go through the email.
No.
Then okay.
This person knows what I am going through.
He can feel what I am going through.
Okay, let me read what he has to offer.
So let me listen what he has to say.
So likewise.
Connect is a frequency capping and ad rotation.
So apply frequency capping to your retargeting ads to avoid overwhelming users with excessive ad exposure.
So set limits on the number of times users see your ads within a specific time frame to prevent ad fatigue.
So also rotate your ad creatives regularly to maintain freshness and capture users attention effectively.
So what happens?
I see people, uh, sending emails like 4 or 5 times in a day so they get offended.
Oh man, this person is so irritating.
He sends me email five five emails every day who is going to read?
And if you are promoting five products in a day, he will be like, oh, he's just trying to sell me.
He's just trying to make fool of me and make money out of me.
So I don't want this person's headache and they just unsubscribe or spam complaint or just they just
block you.
So you should not do that.
So you should have a proper time.
And you know number of times that you send emails every day.
So one email per day is what it is.
Good.
So every day do not try to sell one or the other things.
So they start thinking, okay, this person is simply selling me everything.
So over the period of time, after three four days, like over the period of time, they tend to unsubscribe
or they tend to ignore your emails.
They don't read it at all.
Okay, this will be another piece of junk is trying to sell me.
Sell it to me.
Okay, so let us know.
Don't do that habit.
So what you need to do like mix of promotion and mix of personal connection.
Talk to them every day.
Say for example, you promoted a software today.
After a couple of days, instead of selling something, just ask them the feedback.
Hey, did you purchase this product?
I had recommended you so are you facing any issues or do you need anything?
Are you stuck anywhere?
Do you need my help?
Can we get into a course?
Just build a reputation, build relationship, then they will think like, okay, this person is helping
me out.
Okay, let me read.
Let me listen what he has to say.
Likewise.
So then personalized offers and messaging.
So like I always say, don't simply say hey hi.
Likewise, just include their names like, hey, John.
Hey, Ashwath.
Hey, Mary.
Likewise.
So personalize your retargeting ads with tailored offers and messages based on user's past interactions
and interests to highlight specific benefits or incentives that are relevant to each user's needs and
preferences.
So use dynamic insertion to, you know, include personalized elements such as user name or recently
viewed products, or in your in your ad creatives.
So next optimized landing pages for retargeting traffic.
So ensure that your landing pages are optimized to convert retargeting traffic effectively.
So create a dedicated landing pages that align with messaging and offers in your retargeting ads.
So remove any barriers to conversion and provide a seamless user experience to maximize the chances
of conversion.
So like I said in the previous sessions, don't just stop in with one creative.
So keep improvising.
Keep doing things, keep improvising, keep changing so you will identify what people are liking, what
people are not liking, and what I need to change.
What improvement you can get it.
So because I showed you a cycle where I started with one creative did not work well, then second,
third, fourth, fifth.
After that fifth one it is working well.
Then I continue with the same kind of, uh pages, but in the same time I should make sure that, you
know, uh, if the person is seeing the same creatives again and again, he will be like, okay, this
is old --.
Same thing.
He said.
He is trying to sell it to me like old thing, only there is nothing change.
So they will start feeling likewise.
So keep improvising your landing pages, keep improvising your, uh, you know, pages and, uh, strategies.
So next key metrics is performance tracking and optimization.
So monitor the performance of your retargeting campaigns closely and track key metrics such as click
through rate conversion rates and ROI.
So use this data to identify the areas of improvement and optimize your retargeting strategies for maximum
impact.
So test different ad creatives, audience segments, and messaging variations to refine your approach
over the time.
Okay, so in the mean like how you need to scale means like you, uh, like I said, you should scale
it gradually in the same time on the retargeting campaigns.
Also, you need to keep tracking everything.
Like how many opens like, okay, in the first email, out of 100 emails, ten people opened, two sales.
I got in the second email, okay, out of 100, you may not get 100 people again.
Open it.
Okay, 90 people only opened, but this time ten people are clicked on my ad, okay, on the content
or the link that I provided.
Even though open rate was, uh, less, but the click rate was high and five people purchased.
Or next time only 50 people would have opened your email, but 20 people would have clicked your ad,
out of which 12 people would have purchased the product.
So there you get to get a get to know your subscribers.
Okay, what they are liking, what kind of content makes them open your email, click on the ad link
and purchase the product so you get a sense that what they like, what you need to keep sending them
or what what are what should be your retargeting strategies.
So in this way you need to track everything.
So so by implementing these retargeting strategies like in your solo ad campaigns, then you can effectively
reengage with users like who have shown interest in your offers and increase conversion rates significantly.
So.
So the police follow these methods for retargeting.
And that retargeting is the key.
After sending just one email, don't stop there because see, uh, as per research, like minimum 4
to 5 times people tend to read or people tend to see the offer, then take a decision.
Because if is a like if you are spending money, you will also like just consider yourself in their
shoes.
Like as soon as you see something you will not directly purchase it.
Okay, you will see that product once, okay?
Then you just ignore it.
Then second time you send them okay, you see again, then uh, okay, you ignore it.
Third time you are sending them.
Okay then then they might.
Then you will start thinking, okay, there should be something with this because I am seeing this for
the third time.
Then third time you will just see and leave it fourth time again you will go little more into it.
Fifth time you will see and you will purchase it.
So retargeting is the key to success.
You should keep retargeting your subscribers in the same time.
Don't over sell them, don't spam them.
Instead try to understand them.
What are their pain points?
What they actually need?
What is what?
What are they going through in their life?
So how you can improve, how you can add value to them, and how you can improve their lifestyle or
life.
How you can increase their income along with along along with that the fact that you also make income
from the purchases they make.
So this is all about retargeting strategy.
So if you have any questions just feel free to message me.
Uh thank you.