All right, now on to the actual blogging part of it, there's two different things I want to show you
when it comes to blogging, and there's kind of two different theories behind it.
There's blogging for the search engines to fail to find you properly, and then there's blogging for
your readers, your own personal style, your own personal sound.
And you kind of need to find a happy medium between the two.
So finding your own style and writing for your readers, that's going to come on to you and that's going
to be something you can develop over time.
But for actually writing for search engines to and to hopefully get found and to get those initial readers
in the first place, you need to write so that the search engines find you easier and you give them
kind of what they're looking for.
So that's what I want to go through first and then break this down into two different videos here.
So what I've got is a pre written article that I have for another client that that I wrote, something
that we can use as an example here and I'm going to do is going to use this as the basis of optimizing
you article on the Web page in the very basic sense.
So it's going to jump right into it and create a new post here and all the different things that the
search engines are looking for.
So the first thing and the most important thing is going to be your title.
This is everything.
This is the first thing that people are going to see that's going to draw them into your page or your
article or not, or is going to keep them from going in.
Writing for the headline is really everything.
If you Google that, you will find some great examples of headlines that work that bring people in.
You want to kind of stay away from click bait, which is going to be the the top 10 list of this.
And number seven blew my mind.
Or you won't believe what happened to someone.
So, you know, those things are too kitschy that try to get people to click into your article.
You want to be a little bit more professional, a little bit more unique and but still have keywords
in the title of your article.
So this is a good example of a better three reason.
So it's a number people love to see numbers.
It just kind of like it breaks it down, lets them know what they're getting into.
Three reasons you should invest in maintenance repair for your furnace.
Now it says everything that the search engines will need and has everything that I think for the most
part, people would need three reasons maintenance, repair and furnace.
Those going to be kind of the key words in there that are draw people in and again, provide substance
for the search engines to know what this is about.
So let's think about these articles as we go through the next couple of steps here as being like a high
school book report.
This is the title of your book report.
All right.
So let's get into the other parts here.
It's going to go and copy all this text.
That was from the article that was written.
I'm going to just paste it into here.
Now, for the most part, this looks like it looks OK.
I mean, it's just not really exciting.
Everything is the same size as the same distance, same color, all that kind of stuff.
So what the search engines like to see is just an extra return.
There is things using header tags that's very, very important as header tags are in here.
And these, again, if you think along the lines of like a high school book report, these are the things
that I didn't want.
Is the title of your book report heading to maybe the title of a subtopic within that main title?
And then as you go lower and lower, you can see each of these fonts get a little bit smaller.
And her three is basically would be like a sub header of header to those kinds of things.
So we really break down this stuff this way using this header tags.
And what that does is it tells the search engines, OK, this is the main topic of the article.
And then here are some main key points that are all title header two.
And then things that relate to that header, too, would be considered a header three tag and so on
and so forth.
Really, if you can have usually by default, your title is the header on tag.
Most teams will program it that way.
If you can have one or two and maybe, you know, two or three header three tags, I'll be really good
for the search engines.
If you can add another one with a key word or two in your header for that, be great.
I really never used header five or six.
I don't think I've ever really gotten that deep into an article.
But if you're planning on writing a deep, deep, long article, that would be a great idea to do.
So let's go ahead and read in to here and we can see, you know, these are these little titles should
be fairly short, so we don't really want to give it too much, too long of a sentence to give this
header tag.
But you do want to make sure whatever you choose is fairly short and also has your keyword in it.
So let's say it's all articles about furnaces.
So we want to make sure one of our header to tag is going to be because remember, this is going to
be your header one time by default.
Mode of her header to tag is going to be has the word fairness in it.
And this one actually works out really well because this kind of reiterates the three reasons our scheduled
preventative maintenance and repair of your.
So that associates those same keywords, maybe a great header to tag now, because this is the three
reasons, those three reasons I'm going to go ahead and because those are basically the bullet points.
Those are subsets of this somehow right here.
I'm going to go and just give those heter three tax for one.
So they stand up nicely for readers, but also so that the search engines will see those as being important
and will probably contain some of my keywords.
Not always.
You don't want to overstuff it.
You don't want to put too much of that into there.
But you can see that this one has left your furnace.
So it's a great one, lower your monthly utility bill.
So it's all part of what we're talking about up here.
Three, keep your family safe and good health.
Right.
So that's important, too.
Doesn't have the word furnace in it or preventative maintenance, but it kind of like all goes along
with the rest of this.
Again, you don't want to overdo it for the search engines.
They will actually start to penalize you if you start to, you know, put furnace furnace furnace in
every single thing here.
So those are kind of best practices doing those.
Now, a couple other little things you can do that's really going to help you out would be to link to
other important articles.
Let's say this, my very first post, which it really is, and I need to show some authority.
I want to show that I'm actually helping people and providing links to relative resources that they
can find some kind of reading through here.
For the first time, I can see, uh, manufacturer plans a.
Let's see, I here he was a perfect one.
So here is something that may be very relevant to a reader.
Recent research done by the EPA, some honest guy copy that opened up a new tab and do a Google search
for them.
All right.
So the EPA has their own link.
I'm going to go and just copy that link and I'm going to add a link to this to show that, hey, I'm
trying to help my readers buy if they don't understand what the EPA is.
Here's a link to what it is.
So pay attention to this park or you can do this a couple different ways.
I've got the text highlighted that I want to link to when I click on the link icon.
And in here I can just paste my URLs, like paste that in there.
But if somebody clicks on this right now, by default, this page is going to close and the EPA website
is going to come up.
I want to change that by clicking on this little girl right here and say open this up in a new window.
So that way my website stays open and a new link opens up to the EPA website.
So that's going to help keep readers on my side if they want to come back to it.
But it's also providing good reference to resources that people could use to make.
My articles seem very helpful.
If you have a couple of those that link out to other Web pages that are very high, very relevant,
very important websites use, they're going to be like Wikipedia links and links to the actual company
or organization or whatever it is that you're writing about.
Those tend to be very good links to link out to.
Google looks at those as being authoritative links, so if you could do a couple of those.
The other thing would be to link to other articles and pages on your website that are relevant.
Now, I don't have any information on this Web site so far about HPC stuff or about any kind of thing
regarding this article, if I really don't even have any other pages just yet.
But if I did, I would link to those other articles.
Like sometimes you may see some of me after a Subedar area like this may say related.
And then I'll say, like, you know, whatever the name of the article is here and the link to that
article.
So maybe I wrote another article about, you know, maintenance repair for your water tank as opposed
to furnace or something like that that people may find equally helpful.
That also helps the search engines then see that link and then read through that and move over to that
and maybe index that other article as well.
So those are some of the top things to do for that.
One other thing is going to be to have a relevant photo on your website that has some of this information
on it.
So what I'm going to do for the sake of this, I'm not going to just Google.
I'm going to Google image of a furnace now, you do not want to just go doing this and just throw any
old photo on your website, because that is copyright infringement.
This is you were not given rights to do that.
But what you can do is maybe go to Google and images and you can go into the tools and you can check
on the usage rights here and say label for reuse, reuse with modification.
Something to say.
OK, so this was actually a label that I could reuse this a little bit of a gray area here, but sometimes
this works.
So here's one.
OK, this is a Flickr, so I can use this.
So I grab that image and I'm going to link I'm going to add that photo to my website.
So let's say maybe that's going to be my featured image.
And I'll also put it in the article itself here.
So say ad media, I do a couple of things.
I've got this image over here and it comes in with this crazy number.
I'm going to rename it to Just Furneaux.
Maintenance, so having a good relevant name helps in the search results.
And that's me, media manager.
All right, so that's add of there, but one other thing I want to do down here is at least at least
in the alt text explaining what that photo is, that's basically telling the search engines what your
photo is without a good alt text.
Search engines don't know what images.
They can't see things they can just read text.
They can understand tags, but not images.
So I assume all types of
maintenance and maybe even add that as a caption or description.
I want this to be a full size image just like that.
Their alignment, you know, I could have this go to the left, to the right.
I'm going to say I'm done and then that's good right there.
So say insert that into my post and we should see our image appear right in here.
You can see the ad of the caption and all these things are great for the search engines.
They're going to look at this and say, oh, I always got links, he's got header tags, he's got an
image with an old tag and a description.
This is a well optimized article.
I could also just kind of click and drag me a little bit smaller there and some of the to uncategorizable
right now.
And I want to do one other thing on my featured image and.
OK, so good.
So let's say I was like, you know what, this article rocks.
I'm totally cool.
I'm going to publish it.
And let's see what it comes back with here.
All right, so it published my article, I'm happy with it, but as I look over here, it's something
that the readability needs improvement and the CEO, it's not available.
So in the next video, I'm going to go through these more advanced features here and show you some ideas
of things you can do to improve those two things.