All right, so where we left off, we have this great article that we wrote, but we looked over here
into what Yoast SVO added and says, you know, this is not very readable and there's no Ezekial available,
so that's not good.
So let's do this.
Let's go down to the Yoast area and let's see what's going on here.
So it's saying the readability looks like a little unhappy face all this up here.
We don't even have a better description.
We don't have a focused keyword.
So you know what?
I do know that my focus kuhar the keyword that I want this article to be about is about versus let's
try to keep it like one or two tops, maybe three words.
So say fairness.
All right.
So it's giving me kind of an OK face right now.
Is there anything else I could use in here?
No, you know, that's OK.
So at least I've got a focused keyword, but this area right here, I definitely need to fix.
Let's edit this snippet here.
This is what's going to show up in the search engines, like on that kind of OK with the title.
But you know what?
I really don't want title separator page.
Let's get rid of some of these up here.
In fact, let's go ahead and call in just to copy that down there.
So this is my title now.
This is on the green.
So that means it's a good length.
It has good keywords in it.
I'm good with that.
The slug, this is actually what you are always going to be.
So you can see that's all right up here.
It's all the same thing going on up there.
I don't need a lot of these kind of filler keywords in here.
So it's going to just remove any kind of unimportant keywords.
So furnace repair, maintenance, invest and get rid of all this.
Three reasons.
Well, getting kind of an orange bar down here, so let's add a couple of words back in.
You should invest, OK, so that's going to give me a green bar, so that's good.
I went into the wrong spot.
Three reasons to start that over.
This is your slug area right here.
Let's get rid of some of those unimportant parts of FURNEAUX Repair, maintenance, invest.
And then three reasons.
Good.
Now, the descriptions.
We have no description right now.
Let's go and pull down maybe one hour each to Tagore's.
Let's see if that's enough words.
We want to make sure that our keywords in this description.
So right now, I'm getting the green bar.
So it's a good length.
I know the word furnaces and they're good.
And actually, you know what?
That just changed my focus keyword to green.
So that means I've used it properly in the header, in the slug and the meta description here.
And it's appearing in a proper number of times.
If I look over here, my ESCOs good, but I still got the readability needs improvement.
So let's go ahead and I'm going to save this by saying update.
I'm going to do one other thing here.
And you don't have to do this because this is a paid piece of software that I use that endorsement in
any way.
I'm sure there's other great options out there.
But this app called Hemingway and what it does is allows you to put the copy or any copy.
You can just even start writing from it.
And it's going to color code the text as being either difficult to read or maybe there's better words
to use.
It's going to take a look at it here.
So word my.
So here's my original article, I'm showing a copy of this, I'm going to put it in a map and paste
it in there, and now I can see that it's actually color coding this stuff.
But the most important thing is what grade readability is this right now?
So right now, this is saying that this is like tenth grader language.
You kind of want to aim for, like anywhere from third grade to fifth grade.
I'm surprised to see that the same aim for ninth grade is being OK, but it's showing you areas that
you can improve this stuff.
So anything that's in the dark red says they're very hard to read this kind of yellow area.
They're just kind of hard to read this kind of more pinkish, purplish area of phrases.
There's some alternative.
So it's going to give me alternative text to use here.
Passive voice Crenna Don't worry too much about we can take a look at and then adverbs.
It just depends.
So let's say, OK, so I can come over here and see some of the smaller ones.
It'll give me a sense, an adverb use a forceful word.
I think they're just omit the word or leave it the way it is.
But that's not going to make sense to delete that word.
I'm going to keep that one.
But what I can do is I can go through all of this.
So here's a good example.
So here's one that has similar alternatives, maximum maybe considered kind of like a big word.
So we'll say the greatest word gives me options to fill in that blank complex.
Greatest now would not make sense to get rid of that.
So in addition, maybe, say, Hossa, so maybe I just don't need that complex of a word just so people
don't.
Hej, it's telling me that you don't need to say just so power to instead of just do that and say omit
the word and just do that.
So what this is going to do is it's going to slowly start to take the grade level readability of this
text down.
And once I do that and fill it in, it's going to make this part more readable.
And the search engines, believe it or not, actually look for that kind of readability and we'll rank
your page kind of based on how well it's written.
So be careful.
Take time to write your article.
Well, write it for the lowest grade level that you can try to use simple words.
Make sure that you're using your header tags.
Try to add relevant links to external and internal pages at a photo that is relevant to the content.
Give it a maybe the description at minimum, give it alt text.
And that's really some of the best things that you can do to improve the search engine optimization
of your article.