So hello and welcome to our first official lecture, and this lecture will be probably different than
anything you've ever seen because I am a heavy proponent of visual learning and I'm going to be actually
showing you instead of just explaining and examples for it to be as simple as it's humanly possible.
So this lecture will be all about thumbnail building concepts.
Usually, I'm heavy proponent of just get straight to the point and start explaining whatever you want
to explain, but in thumbnails, you need to understand the nuts just how it's make, but why it's made
as well.
What I was actually showing you on examples of thumbnails, what I'm actually doing, or in the templates
on all the other things you need to understand.
Why am I actually doing and what other people are doing as well?
So here we have a YouTube homepage here.
Where would you explain why we're using some of the YouTube thumbnail concepts?
So let me just show you don't know how we'll discuss an element in thumbnails.
What do you need to put in thumbnails and you need to make a choice before you're going to think about
making thumbnails?
So I want you to look at this thumbnails.
I want you to see one thing that is this thing that divides system notes to two different separate categories
now.
And I'm not going to I'm going to I'm not going to make you think about this a lot.
But there is one thing that is making this tool.
There are two things, but there is one thing in particular that is distinguishing this thumbnails from
any other thumbnails and it is bases.
I want you to look at this.
There are actually two types of thumbnails here.
One with the face.
And second, without the face where you can see it turns on as you can see.
Like, this does not have a face, has a face, has a face, hesitates, has a face, does not have
a face, does not have is.
Have a face one two three four five thumbnails from it.
The most have a face.
Let's go down here face, face, face, face, face, face, face, face eight out of eight have it
face, face, no face, face, face, face, face, face in and out of AIDS.
The face is in it.
Go down, face, face, face kind of like a face, face, face to face face.
Seven out of seven and half out of eight have a face.
Do you see what do we have here?
We have two distinct categories of thumbnails one with the face and another without one.
And once with the faces are much more prevalent.
All the videos that you see on my homepage right here, they are usually from people that are highly
successful on YouTube.
They have at least ten thousand subscribers and usually more than a hundred thousand or even more than
a few million subscribers.
So this people actually understand that this works, and that's why they are putting faces in a thumbnail.
But there is actually another reason it's not that just works, it's why it works as well.
You see, thumbnails are made in order to convey, you know, to introduce people to the videos in order
to understand what is in the video alongside with the title basis.
And facial expressions are one of the parts one of the sides of an information that you can convey if
you have a very angry face, people expect angry video if you have a happy face, people expect happy
video concerned face people get expect concerned videos.
So you are basically trance.
Well, you are basically showing another part of information within the thumbnail.
And when you don't have a face or thumbnail, you cannot convey this additional information and sometimes
it can be detrimental for your videos.
So this is the first key concepts that you need to do in order to create a good time, not first.
Think of whether you want to use a face, you know, thumbnail or not, and know that the thumbnails
with the faces usually work better.
Know that.
But there is also a second thing there is a second thing that divides these numbers from each other.
Can you guess which one?
Of course, I'm going to be telling you this right away, but still, and it is faxing thumbnails as
against the majority of the time.
Those have some kind of text in them, like the first one I kind of have, but it doesn't have the text,
text, text, text, text, no text.
So six out of ten have the text there text, text, text, text, text, add.
This will come to the text as well.
Text this one maybe not.
Text seven out of eight.
Have a text here.
Text, text, text text icons can count as a text, as well to be their text of seven out of ten.
So here it is not as straightforward as with the faces have absolute overwhelming majority of faces
here.
Maybe a little less text in it, but you have a text.
That's a second differentiating factor is that thumbnails with the text in it work better and more people
are actually using it more successful before, after using it.
So would you think of two phases?
Do you think of the faces and you to think of the text?
But Nick, you may ask right here, even on this screen show with a bit more clearly, this thumbnail
does not have a face and does not have.
A text, either, but what it has is a clear, clear object in a thumbnail, so we know that this video
was about an iPad, so you can technically actually count this as a face because you can.
It's not, in a technical word, a phase, but for the purpose of a thumbnail, you understand what
is the video about through this thumbnail as well?
But you don't understand what's about it right here.
It's just some kind of graph is actually just a screenshot.
It's because it's a short it's not a video, but it does not have a thumbnail.
You can understand what's here, but here you can understand.
Overall concept is this you either need to have a face, you know, thumbnail or text or both.
If you have, none of them have something like that.
And by face, I mean, you need to have an object as well.
If you are, let's say, recording video about the computer mouse, you need to have a mouse in that
video.
The thumbnail, it should be there if you're recording something about, I don't know what some kind
of remote it should be in the video, it's basically an object.
You can say that it's the face of the video.
You can you need to do it as well.
If you will tell me you will be talking about remotes, you have a photo of the blank wall, just the
texture.
And even though it's beautiful black wall or maybe a forest and you'll be talking about the this one.
It won't work.
There is no forest in your video.
There is only a remote.
That's what you should understand as well.
OK, another thing.
Another thing is to have bright and contrasting colors.
So as you can see, like absolute majority of them have very clear text and images, and those are pretty
bright and you have a bright spot.
Do you have a dark spot?
You have shadows and it is pretty dressing and it can be visible pretty well.
You need to be thinking about that.
Let's see this tackling something else going.
See, there is bright background on it, so you can see this color right here or you can see about this
video.
It has yellow elements in the thumbnail is clearly visible.
Here is white on red, it's clearly visible here.
You have orange and bright backgrounds.
Here you have the neon bright mirrors on the on the photo.
Here we have a fire, a bright red colour.
This color is actually gathers attention like this one.
Do you like this one?
You don't.
You probably don't.
You should not be doing things like that.
Have a bright contrast and colours.
And of course, I'm going to be showing this in our actual tutorial.
And last but not least, it is very important that this thumbnail conveys the best if you have a subject,
if you have a subject, if you have faith in your videos, it needs to be clearly defined and separated
from background.
As you can see, this is an only thing that is in focus and everything is back blurred and right here.
Well, because of the neutral shape of an iPad neutral borders of an iPad, it's clearly separated from
the background as well.
Let's go to the other.
Like this one right here?
It's pretty bright background, and the dark should clearly separated here or Breslau or video you have
a clear, clear border around her in both of her photos.
Here you have clear border right here.
Here you don't have a border, but you have a drop shadow in the background, which is pretty clear.
You have a border here around that laptop as well.
You need to have clear defined borders as well.
To be separated from this from this lecture is all about just giving.
Given a concept.
Remember, it's all about phases.
It's all about text.
It's all about the color.
And it's all about the background separation.
This is four main concepts that you need to remember all the time when you are creating your thumbnails,
no matter what software you're creating.
Yet, no matter for what VIDEO operating in this or clearly defined thumbnail concepts, remember again
faces in thumbnails, text thumbnails, bytes and contrasting colors and separation from a background
of a subject.
Remember those lines?
And of course, this one will be shown in our future videos on practice as well.
So in the next lecture, we actually are going to be talking about the software that we need for and
the resources that we need for this thumbnail creation.
And I'm going to see you that lecture scene.
Take care.