So.
Hey, everyone, my name is now deep.
And in this video we will understand about the different types of startup.
Now, before we understand about the different business model we have, we first have to understand
the different categories of startup.
And that's why in this video, we will build a very strong foundation, understanding the different
types of startup in different customer segments.
So you have your business to business segment business to customer segment, business to government
segment.
Now, I broadly classify all these different startups in three different categories.
You have startups who serve a B to C segment.
That is your business to customer segment.
So if a startup is selling their product to the end consumer, that's a B2C startup.
Companies like Uber, Airbnb, Amazon, Netflix, Spotify, all of these are B2C startup because their
product is used by the end consumer.
And that's why these r.p to see startup or business to customer startup.
Then you have B2B startup.
That's your business to business.
If a business is selling its product to the other business, that's a B2B startup.
If I'll give you a couple of examples, you have companies like Slack, HubSpot, Amazon Business or
Alibaba.
These are all the business who are selling their product to other businesses.
And then you have your P2P startup that is peer to peer.
So if a company is just acting as a platform between two different people, well that's a P2P startup.
You have companies like Indiegogo, Kickstarter or Coinbase.
These are all the examples of P2P startup.
Let's start with B two.
C startup.
In b2c you have different types of startup.
You have aggregators, marketplace and subscription.
Let's start with aggregators.
The only role of Uber is to aggregate a large number of driver so that users can book their ride in
case of Airbnb.
Their main role is to aggregate a large number of hotel owners so that people can book a hotel.
That's the aggregator in b2c segment.
Then we have marketplaces and a good example of marketplaces, Amazon.
So Amazon's main job is to act as a bridge between a seller and a buyer.
So all these sellers can list all the different products that they have, and these buyers can purchase
those products from the marketplace.
That's the Amazon.
Now let's talk about the subscription.
So subscription is normally used by all these video on demand platform.
Well, let's say these media apps, so companies like Netflix, Amazon Prime or Spotify use the subscription
business model.
So you can watch your favorite web series or movie on Netflix.
You have to pay a subscription price or a subscription fees.
You can listen to your favorite music.
You can create a playlist.
You can download these music in offline mode.
If you have a Spotify subscription.
So that's your subscription business model.
Now let's come to the B2B side.
In B2B, we have SAS.
SAS is also known as your software as a service.
When one company is building a software and then they are selling that software to other companies,
that's the example of SAS companies like HubSpot and Slack are the few examples of SAS.
Now Slack is a messaging app and I'm sure if you're working in some company you might be using Slack
or Microsoft Team.
That's the messaging tool.
They're built by Microsoft and Slack is obviously.
Built by Salesforce.
So they are used by all these different companies similarly.
HubSpot is a CRM tool and multiple companies are using HubSpot as their CRM.
That's the software tool which is built by one business and it is used by another business.
Then we have Marketplace and Alibaba is a really good example of B2B marketplace.
So let's say if you wanted to sell some product on some e-commerce website or let's say if you're opening
a offline store, well, you can buy these product in bulk quantity from Alibaba.
So Alibaba is a Chinese B2B marketplace where you can find all these Chinese manufacturer and then you
can buy this product in bulk quantity.
And then you can sell these product on your own website, on Amazon or on eBay or let's say, from your
offline store.
That's the example of B2B marketplace.
In B2B, you also have our services companies.
So let's say if you are having a digital marketing agency or a design agency, that's the example of
B2B service platform.
Then we have a P2P startup or peer to peer.
Now peer to peer startup can be a lending startup, a crowdsourcing platform, or maybe an exchange.
Let's start with lending.
So let's say you're investing your money in Kabbage at an interest rate of 5% and Kabbage is lending
the same money to someone at the interest rate of 7% and they are earning 2% as their margin.
That's the P2P lending.
That means they are connecting to different people, one who is ready to invest and another person who
wanted to borrow some money.
Then we have crowdsourcing platform where other people can invest in some ambitious project.
So let's say if you're building a tech product or a hardware product or anything cool, In that case,
you can list your product on Indiegogo or Kickstarter and other people can fund your project for early
access.
Then you have exchange.
So exchange like Coinbase.
So let's say if you have a cryptocurrency or equity of a company or stock, then you can trade those
stock or equity or cryptocurrency on all these P2P exchange like Coinbase or Robinhood or on Binance.
And there are multiple P2P platforms.
So these are the different types of startup you have.
I have broadly classified startup based on the customer segment that they are targeting.
So if I revise this topic, you have three different types of startup B2B startup B two, B startup,
b2b startup and b2g startup b2c is your business to customer.
P2P is your peer to peer.
B to B is your business to business.
And you also have B to G, which is business to government.
But we are not focusing on that for now.
In b2c we have aggregators and marketplace aggregators like service aggregator or social aggregator.
And similarly in marketplace you have your service marketplace and e commerce marketplace in B two,
C you also have a couple of subscription business model and this is also there in case of B two, B
and b2c.
A good example of subscription is Netflix in b2b, A good example of subscription is Slack or let's
say HubSpot.
These are softwares, as we all know, in business to business, you have software as a service and
some digital marketing and design service and software as a service.
You have two different types of software.
You have horizontal software and vertical software, and we'll talk about that in the next slide.
So in B2C, you have four different categories and you have all of these different startups.
So in aggregate for Uber and Airbnb are service aggregator and Facebook is a social aggregator.
In marketplace, Amazon is a marketplace that connects a buyer with the seller.
In P2P, that's your peer to peer.
You will have platforms like Oil X where one person can sell their used item or use product and another
person can buy it.
In services, you have super apps like Gojek and Postmates.
Now one other thing that you can also understand is fee to be SaaS or software.
In software, you have two different types of software.
You have horizontal software and vertical software.
Now, you don't really have to focus so much on the software side because we'll be covering a lot more
consumer company in this course.
So if software is used by multiple companies, irrespective of the domain, that's a horizontal software.
If you look at tools like Slack, Slack can be used by a hospital or construction company, a digital
marketing agency or consumer company.
So this is a messaging tool that can be used by any company just like this.
HubSpot can be used by any company irrespective of domain tools like Intercom, fresh work, MailChimp,
Zoho, Salesforce.
These tool can be used by any company irrespective of their domain.
But on the other side you have vertical software that can only be used by companies in a specific domain.
If you look at products like Zanotti, Zanotti is a spa and salon software, and this is only used by
people who are operating their spa salon or a barber shop and that's a good example of vertical says.
Similarly, if you have tools like capillary, capillary is only used by companies who are having an
offline retail store, and that's a good example of vertical software or vertical SaaS.
And then you have your B2B commerce.
That's the business to business marketplace.
That is your Amazon business and Alibaba.com.