Now let's take a couple of real world examples for business model canvas.
Let's understand the business model canvas of Uber.
So let's start with customer segment.
So Uber is a two sided platform.
That means they will bridge the gap between a driver and a rider.
So they have two different customer segment.
In case of rider, they are looking for all those people who wanted to travel from point A to point
B and they have some transportation need.
The second customer segment is car driver.
So all those people who have a car and they wanted to generate some side income, so that's their customer
segment.
The second is their channel.
So which all channel does Uber use in order to make sure that both of these parties are interacting
with each other and they use app and website as their channel so that they can facilitate the communication
and reach to their customer segment.
Second one is the customer relationship.
Now, Uber is using a rating based system so that they can understand how many customers are happy with
their ride.
If you will rate five star, that means you are super happy with the kind of ride you had.
On the other side.
If you are giving one star, that means you had a bad experience with Uber.
Then we have value proposition.
That means what will differentiate Uber from a normal taxi?
The first one is convenience.
You don't really have to go out and find a taxi.
You can just book an Uber in your mobile app.
Second one is affordable because you have more number of people who can drop you from point A to point
B.
This is more affordable than an offline taxi.
Third one is additional income.
All these car owners can own some additional income driving three or 4 hours a day.
And also, this is reliable because after booking a cab, you can track where exactly you want to go
and how much time will it take.
So this is more reliable when compared with offline taxi.
Then we have revenue stream and the way Uber generate money is by taking a small cut, and that small
cut can be 10% or 20% from one single, right?
Now, if you talk about key resources, that key resources that they need to make sure that their tech
platform, which is their mobile app and website, is up and running 24/7.
Next resource is branding.
They need to make sure that they have a good brand value all the time.
Third key resources that they need to make sure that they have a strong network of drivers and riders
so that they can balance out the supply and demand.
If you talk about key activities, platform development is a key activity.
They have a lot more engineers who are constantly developing new features so that they can predict the
price more accurately and they can also maintain a support staff to resolve these queries.
Then we have key partners.
They also need few key partners like payment processors like Stripe.
So Uber is using Stripe as their payment processor, and Stripe is accepting payment on their behalf
and then they are transferring all of this money by the end of a specific month.
While other key partners that Uber need is your API provider.
Well, Uber is using third party APIs like Google Map so that they can show you where exactly your car
is and how much time will it take from point A to point B, And that's why they are using so many third
party APIs like Google Map Twilio to send you the SMS, some email marketing APIs.
In the end, we have the cost structure and here they will mention what is the cost they need to maintain
their tech platform.
The cost associated with marketing and maintaining some support staff.
So that's the business model canvas of Uber.