So here we won.
My name is now Deeb.
And in this video, we're going to talk about aggregator business model.
Now, in the last video, we had a discussion about marketplace business model.
And in that video, we had a discussion about all the important things you need to understand in a marketplace
business model.
So unlike Amazon, if you look at companies like Uber or Airbnb, these companies use aggregator business
model where they aggregate all these different properties or let's say car driver on their platform
and then they provide service to the people under a single brand name.
Now, aggregator and marketplace work exactly the same way, but they have some differences in their
business model.
And that's why in this video we will talk about aggregator business model.
And in the next video, we will discuss some differences that are there between aggregator and a marketplace.
But before that, let's understand about aggregator business model.
Now, just like marketplace, aggregators create a trusted place for buyers and sellers to discover
the product and service under a single brand name.
Now, aggregator and marketplace work exactly the same way, but they have few differences.
So if I give you a couple of example of aggregators, you have companies like Airbnb, which is a hotel
aggregator or a property aggregator, and then you have companies like Uber that's a car aggregator.
Now, unlike Marketplace aggregator, have a single brand name.
They have a single terms of service that you need to accept and almost the same price.
But these things may not be the same in case of marketplace business model.
Now, before we talk about the difference between an aggregator and a marketplace, let's talk about
a company that use our aggregator business model.
So in this video, I'm going to explain the business model of Airbnb, which is a good aggregator of
properties or let's say, hotel.
So you have your Airbnb, and their main job is to make sure that they're bridging the gap between a
customer and a property owner.
So Airbnb have different hotel on their platform, so a customer can simply book a hotel by doing the
payment.
And apart from that, he can also compare prices of all these different hotel.
He can check the rating.
And in case if he's having any dispute after the booking, he can also resolve that dispute with Airbnb.
But on the other side, Airbnb also provide multiple benefit to these hotel owners.
So let's say they don't really have to do a lot more marketing because Airbnb is doing marketing by
themselves.
All they need to focus on is the comfort of the customer.
If the customer is happy.
Airbnb will manage other things.
And Airbnb will also ensure that the hotel is having a good occupancy rate or utilization rate.
And the way Airbnb do that is by using a dynamic pricing.
So that's your aggregator business model.
Now, I don't really want to go deep into aggregator because we already had a discussion about these
concept in the last video.
So let's understand the difference between an aggregator and marketplace in the next video.