So now let's understand about the third important business in the logistic business model.
And in this video, we'll talk about the last mile delivery business.
Now you can divide last mile delivery business into all of these options.
So at first, you have end to end commerce.
Then we have hyperlocal delivery.
Then we have quick commerce.
And in the end, we have last mile aggregator and last mile SAS, also known as software.
Let's start with end to end commerce.
If you look at companies like Amazon, I mean, Amazon is a great example of the end to end commerce,
because if you are present at the bottom most part of a country and let's say the seller is present
at the topmost part of a country, Amazon can literally ship the product from the topmost part of the
country to the bottom, most part of the country within like a day or two.
And without taking help from any of their partners or let's say, logistic provider.
So Amazon is a really good example of end to end commerce.
Then we have hyperlocal delivery.
So a really good example of hyperlocal delivery is grab and Dunzo Grab is a super popular company in
Southeast Asia, especially in Philippines, Myanmar, Indonesia.
And you can order any product or service like food or a makeup artist.
So a hyperlocal delivery app can simply help you ship a product between two different locations in a
single city.
Well, you can use grab to send a mobile charger to your friend.
You can use this platform.
To send your favorite meal to your husband if he's working in a different part of a city.
So you can use these hyperlocal delivery app to perform a variety of function.
Then we have quick commerce.
So if you look at apps like Instacart and Z2, these are grocery delivery app and they will deliver
grocery at your doorstep within like 20 or 30 minutes.
So if you pick companies like Instacart that deliver grocery across United State, and if you look at
some densely populated place like New York City or San Francisco, then you will realize that those
places have a lot more corporate offices.
And that's why these companies have established a dark store in those places.
And that's how they're able to deliver grocery at your doorstep within like 15 to 20 minutes.
And that's your quick commerce.
Then we have last mile sales or software.
And if you look at products like lockers and FIERI, these are two software product that will help these
companies to easily manage the complex logistics and operation.
So with the help of the software, the company can see what is the average time are delivery guys taking.
They can manage delivery and they can also ensure if something goes wrong in the delivery process and
that's your last mile delivery software.
And a really good example of this is lockers and far right and these two software company can help you
enable hyperlocal delivery or quick commerce functionality in your business.
Now let's understand about the supply chain of an e commerce platform and how exactly last mile delivery
work.
So let's say on one side you have a retailer.
This can be a website or a marketplace like Amazon.
On the opposite side, you have an E customer who is buying all of these product online.
And in between both of these two people, you have a mobile app or a website where people can browse
and they can buy all of these products.
So these e-retailer are listing all of their product or services online on this website or mobile app,
and then they are shipping all of these product with the help of a logistics service provider to these
end customer.
And that is the high level or view of an e commerce business.