So in the last video, we had a discussion about affiliate business model.
And in that video, we understood concepts like what is affiliate business?
How does it work and why it is a win win deal for a customer, a company and the influencer.
Now, in this video, we will understand how exactly does affiliate business model work under the hood?
And for that, we're going to talk about the UTMB.
And I hope you remember this from the initial part of the last video.
Now let's start by understanding what exactly is UTM.
So UTM stands for Origin Tracking parameters, and it's a little piece of data that you will add as
a company in your URL so that you can see where exactly the traffic is coming from.
So if you look at a normal UTM URL, a normal UTM URL will look something like this.
And let's break down this UTM URL into multiple part.
So in this starting of this URL, you have your normal page URL.
So this is your site and you are taking your customer to the pricing page.
And then we will add things like UTM, Source, UTM, Medium, UTM Campaign and UTM content.
So let's say you have a promotional campaign in mind where you are giving a 20% discount coupon.
To all of your existing customer because you are launching a new feature and you wanted to do this process
using an email campaign.
So in that case, you will add a UTM source saying that you are giving a 20% discount coupon.
So you can see that UTMB source is equal to active percentage 20 users.
Then you will enter a YouTube medium that will help you understand from which channel these audience
are coming.
So you will add email as your, um, medium because you are doing an email campaign where you are giving
20% discount coupon to the existing user and then you will add details like UTM campaign and you are
launching a new feature and that's why you are giving a 20% discount and that's why you will write feature
20 launch.
And in the end you have all of these different call to action on a single page and you also want it
to understand where exactly people are clicking on the page.
And that's why you will give a UTM content button.
So let's say you have three different button, so you will write things like button 20 to 20 button.
And let's say if you have two or three different types of button, you can right button 30, Ctrl button
ten to all of that.
So that's how a normal UTM UI looks like.
Now as a startup founder, if you wanted to create a UTMB.
You are all for a specific campaign.
You can do that because Google have a UTM builder and let me create this for my startup.
Let's say I wanted to run a campaign where I can promote a product using a YouTuber.
And let's say I wanted to create a UTMB URL for that.
So I have to go to this specific link, so I'll click on this link.
So at first I have to enter the URL of my website, so I will simply add the URL of my startup that
is at flot dot com.
Then I have to create a campaign ID, a campaign source, a campaign medium and campaign name.
So campaign ID is optional, so I'm not going to create that.
Let me write the campaign source.
So let's say if I'm promoting my software project with the help of YouTube, so I'll simply write YouTube
as my campaign source.
And if you are running an affiliate commission, then I will write affiliate.
And if we are doing a sponsor deal, then I'll write a sponsor.
And here I have to write the content creator name.
So I'll write content creator.
And then I'll simply copy this URL.
So if you look at this URL, you will see that this URL have a UTM source that is YouTube.
This will have a UTMB medium that is affiliate and the UTMB campaign name that is the name of the content
creator.
And that content creator will use this link.
And any time a purchase will happen using this link, we will transfer 5 to 7% commission.
To that specific content creator.
So this is just an example.
I mean, I don't really advise you to promote this link, but you got the point.
That's how affiliate business model work.
So now that you understand, how exactly does our affiliate business model work under the hood with
the help of a team URL?
Now, if you wanted to understand more about data analytics, so things like what metrics do I need
to track as a company or as a startup?
Or you wanted to understand which all tools can I use.
For that I have created a course on product management and data analytics.
I'm still working on that course.
So by the time you're watching the video, the course might be live on the platform.
So you can click on my profile and you can watch that course.
In that course I have explained things like all the business metrics you need to track.
How will you track the product usage?
How will you understand whether your customers are satisfied with the product or not?
And a couple of more things.
In that course, I have used tools to understand user characteristics, user behavior and some financial
metrics.
In that course, we have used tools like Google Analytics, Mixpanel and Chart module.
So if you're interested in data analytics and understanding how exactly these things work under the
hood, in that case, you can watch my product management or data analytics course.